Dr Ina Reichenberger

Dr Ina Reichenberger profile picture

Undergraduate Programme Director – TOUR School of Management


Teaching in 2019

Research interests

tourist experience, social interactions, digital nomads, authenticity, co-creation, backpackers, youth travel, tourism lifestyles


Ina is a lecturer in Tourism Management joining the School of Management in 2017. She previously taught at MCI Management Center Innsbruck in Austria after completing her PhD at VUW in 2014. Her industry experience includes tourism market research, destination development and consultancy roles in Germany.

Ina’s research interests centre around tourist experiences and the social aspect of tourism, with a particular focus on value co-creation, tourism lifestyles, backpacker travel and consumer behaviour. Recent projects focus on exploring the digital nomad phenomenon from the perspectives of leisure, work and mobility.


PhD, Tourism Management, Victoria University of Wellington, New Zealand
MSc, International Travel & Tourism Management, Oxford Brookes University, UK
MA, Sociology, University of Salzburg, Austria

Areas of potential Master and PhD supervision

Social interactions in tourism contexts
Tourist experience
Lifestyles and mobilities
Backpacker and youth travel
Consumer behaviour
Special interest tourism (e.g. adventure tourism, film tourism)


  • Reichenberger, I. (2017). C2C value co‐creation through social interactions in tourism. International Journal of Tourism Research. doi:10.1002/jtr.2135
  • Reichenberger, I. (2016). Why the host community just isn’t enough – processes and impacts of backpacker social interactions. Tourist Studies. doi: 10.1177/1468797616665770
  • Reichenberger, I., & Schaefer, M. (2016). Sociology of Leisure. In H. Siller & A. Zehrer (Eds.), Entrepreneurship und Tourismus (2 ed., pp. 243-249). Wien: Linde Verlag.
  • Reichenberger, I. (2016). Digital nomads – drifters 2.0? Paper presented at ATLAS Conference, Canterbury, United Kingdom.
  • Reichenberger, I. (2013). A framework for social out-group interactions in tourism settings. Paper presented at CAUTHE, Lincoln, New Zealand. 
  • Reichenberger, I. (2013). The social aspect of backpacking. Paper presented at Consumer Behavior in Tourism Symposium, Bolzano, Italy.


Teaching in 2019