Associate Professor Ian Yeoman
Futurology, Scenario Planning, Trends, Consumers, Revenue Management, Pricing and Forecasting
Ian Yeoman is the professional crystal ball gazer or futurologist specializing in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction.
Ian was a Senior Lecturer in Tourism and Hospitality Management at Edinburgh Napier University and University College, Birmingham. He has extensive experience within the hospitality industry, for which he was a hotel manager with Trusthouse Forte.
Ian has a PhD in Operations Research from Edinburgh Napier University, a postgraduate teaching certificate from Victoria University of Wellington and a BSc (Hons) in Catering Systems from Sheffield Hallam University.
Ian is editor of the Journal of Revenue & Pricing Management, co-editor of the Journal of Tourism Futures and editor of Channelview’s Tourism Futures book series. He is the author and co-editor of 18 books including the 'Future of Food Tourism', '2050: Tomorrows Tourism'; 'Tomorrows Tourist; and The Future of Events and Festivals and a large collection of papers in leading journals. He is a popular key note speaker at international conferences on a variety of topics from the Future of Music Festivals to Tomorrows Tourist.
He lives on the Kapiti coast with his family and is New Zealand's largest importer of Sunderland AFC football memorabilia.
BSc (Hons) Sheffield Hallam University; PhD Napier University Edinburgh
Areas of potential PhD supervision
Master of Tourism Management thesis
The Future of the Shared Economy – Arya Galih Anindita
Blogs Perception of Key Tourism Markets – Bernadeth Petriana
Chi Pant as a Community Tourism Destination: Criteria’s for Success – Sophea Tieng
Robertson, M. & Yeoman, I. 2015. Visioning,Technology and the Music Festival Experience: Event Management. Vol 19, No 4, pp567-587
Schänzel, H. & Yeoman, I. 2014. The Future of Family Tourism: Tourism Recreation Research, Vol. 39, No. 3, pp. 343-360
Yeoman, I. & McMahon-Beattie, U. 2014. New Zealand Tourism: Which Direction Would it Take?: Tourism Recreation Research, Vol. 39, No. 3, pp. 415-436
Yeoman, I., Findlay, K. & McMahon-Beattie, U. 2014. The Future of Urban Spas: A Trend Analysis of the UK Market: Tourism Recreation Research, Vol. 39, No. 3, pp. 397-414
Yeoman, I. & McMahon-Beattie, U. 2014. 100% Pure: Can New Zealand be an Eco Paradise?: Journal of Tourism Futures, Vol. 1, No. 1, pp. 20-36
Dator, J. & Yeoman, I. 2014. Hawaii Tourism 1776 – 2076: Futurist Jim Dator is interviewed by Ian Yeoman: Journal of Tourism Futures, Vol. 1, No. 1, pp. 37-47
Yeoman, I & Mars, M. 2012. Robots, Men and Sex Tourism: Futures, Vol. 44, No. 4, pp. 365-371
Yeoman, I. 2010. The Changing Behaviours of Luxury Consumption: Journal of Revenue & Pricing Management, Vol. 10, No. 1, pp. 47-50
Yeoman, I., Lennon, J., Greenwood, C., Blake, A., Galt, M. & McMahon-Beattie, U. 2007. Oil Depletion: What Does this Mean for Scottish Tourism: Tourism Management, Vol 28, pp. 1354-1365
Yeoman, I., Brass, D. & McMahon-Beattie, U. 2007. The Authentic Tourist: Tourism Management, Vol. 28, pp. 1128-1138
Yeoman, I., McMahon-Beattie, U., Fields, K., Meethan, K. & Albrecht, J. (Eds.) The Future of Food Tourism. Channelview, Bristol 2015
Yeoman, I., Robertson, M., McMahon-Beattie, U., Smith, K. & Backer, E. (Eds.) The Future of Events and Festivals. Routledge, London 2014
Postma, A., Yeoman, I. & Oskam, J. (Eds.) The Future of European Tourism. Stenden University of Applied Science, Leeuwarden 2013
Yeoman, I. 2050: Tomorrows Tourism. Channelview Publications, Bristol 2012
Schänzel, H., Yeoman, I. & Backer, E. (Eds.) Family Tourism: Multi Disciplinary Perspective. Channelview Publications, Bristol 2012
Yeoman, I. Tourism 2050: Scenarios for New Zealand. Victoria University of Wellington 2012
Yeoman, I. & McMahon-Beattie, U. (Eds.) Revenue Management: A Practical Pricing Perspective. Palgrave Macmillan, Basingstoke 2010
Yeoman, I., Smith, K., Watson, S. & Hsu, C. (Eds.) Demography and Tourism. Goodfellows, Oxford 2010
Yeoman, I. Tomorrows Tourist: Elsevier, Oxford 2008