New Master's in Global Management & Marketing
An innovative new master’s programme in Global Management and Marketing that allow graduates of any degree to pursue postgraduate studies in business has been launched.
4 September 2017
Beginning in trimester 3 this year, students can enrol in the Master of Global Marketing or the Master of Global Management. Both qualifications are designed for students with an undergraduate degree or relevant professional or practical experience.
The qualifications can be completed in three trimesters. Students will begin by taking four core courses in which they learn about the global business environment, management theory and practice, strategic marketing, and accounting for managers.
In the second trimester, students split into a specialist marketing or management stream.
The third and final trimester involves two capstone courses and an applied research project or a dissertation. For the applied research project, students complete a consulting project within a host organisation. If they opt for the dissertation, they will investigate a theoretical aspect of marketing or management that has relevance to current debates and issues.
With its international perspective, students of the Master of Global Marketing/Management will develop solid business skills while exploring how global interconnectedness impacts and influences effective managerial practice.
For more information, contact: