Consumers' internal motivations for sustainable consumption
Phone: 04 463 8655
Office: RH 1128, Rutherford House, Pipitea campus, Wellington 6011
Supervisor: Dr James Richard
René Versteegh is a PhD student in the School of Marketing and International Business, looking at motivators for the purchase of sustainable goods. He began his PhD in 2014, following the successful completion of a BCom (Hons) in Marketing at Victoria University. His research interests include the marketing of sustainable goods and emerging technologies in marketing.
BCA, BCA(Hons), Victoria University of Wellington
Marketing of sustainable goods; emerging technologies.