Marlini Bakri

More than words: Decoding the influence of user-generated images on VFR (visiting friends & relatives) travel

Marlini Bakri, PhD student in Marketing

Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisor: Dr Jayne Krisjanous and AProf James Richard

Profile

Marlini is from Singapore, and holds a Bachelor’s degree in business and a Master’s degree in marketing. Marlini’s interest for pursuing her PhD stems from her professional experience in the field of marketing, where she has worked in both in-house and agency environments, in Asia and Europe, with a focus on content development. Her current research topic fuses her love for travel and photography, where she explores the value of user-generated images as persuasive forms of word of mouth. Marlini also tutors at the School of Marketing and International Business, in subjects such as Consumer Behaviour, and Tourism Marketing. Additionally, she serves as a research assistant in the school, where current projects involve online healthcare marketing and social media use.

Qualifications

MSc (Distinction), University of Salford
BSc, University of London

Research interests

Consumer behaviour, digital marketing, visual images and persuasion.

Publications

Bakri, M., Krisjanous, J., & Richard, J. E. (2020). Decoding service brand image through user-generated images. Journal of Services Marketing (Earlycite), https://doi.org/10.1108/JSM-11-2018-0341 (ABDC: A)

Conferences

Bakri, M., Krisjanous, J., Richard, J. E. (2019). You’ve got to see this! — Exploring persuasion strategies of sojourners through user-generated images. 25th Asia Pacific Tourism Association Annual Conference Proceedings, Danang, Vietnam: Asia Pacific Tourism Association, pp. 93-96.

Davey, J., Krisjanous, J., Bakri, M., Maude, R. (2019). Maternity services: e-servicescapes and transformative service outcomes. QUIS 16 International Research Symposium on Service Excellence in Management, June 10-13, 2019, Karlstad, Sweden.

Davey, J., Krisjanous, J., Maude, R., Bakri, M. (2018). Midwife in the digital age: Decoding value from midwifery websites. In J. Conduit, C. Plewa, D. Wilkie (Eds.), Australian & New Zealand Marketing Academy Conference Proceedings, pp. 352-355.

Bakri, M. (2018). Decoding user-generated images in VFR travel. In I. Tussyadiah, L. Lalicic, E. Marine-Roig (Eds.), International Federation for Information Technology and Travel & Tourism ENTER 2018 PhD Workshop, Jonkoping, Sweden, University of Surrey, pp. 82-86.

Awards

Victoria University of Wellington Doctoral Finishing Scholarship, 2020

Lee Foundation Award, 2017

School of Marketing and International Business Fees Scholarship, 2016