PhD research and student profiles
Meet our Marketing and International Business PhD students.
Find out more about our PhD students, their Marketing and International Business research, and how to contact them by visiting their individual profile pages.
Lindsey DeFraites
Consumer and ethical issues behind using corporate social reponsibility as advertising
Nigel Pang Yun Shyh
The negotiated freedoms of freedom camping
Mehedi Hasan
Exploring the influence of personalization on consumer behavioural intention in the online environment: Privacy & personalization trade-offs.
Di Bao
Prosocial behaviour in Metaverse: its motivations and effects
Joel Hassan
The global sourcing network responses of multinational enterprises to international relations-based political risk
Paul Harrison
You can’t post that, it’s offensive! Exploring how consumers process and react to offensive marketing communications online
Mahafuz Mannan
Exploring the impact of artificial intelligence (AI) on healthcare services
Xuemeng Liu
How can Multinational Enterprises Survive and Thrive in a Deteriorating Global Business Environment? A Multilevel Analysis of De-globalization, Global Sourcing
Shan Abdur Rahman
Narrative Persuasion: Features, Mechanism and Impact on the Consumption Experience of Story
Steve Kimbu
Sustaining growth after an early internationalization: A study of mature born global firms
Xiyuan Jiang
How does post escapism acculturation in virtual social worlds affect consumers' consumption in real life
Nilufar Allayarova
Fractalised acculturation: Meanings of consumption conflicts within immigrant Muslim parent-child dyads
Gayani Ranasinghe
