Health and social marketing

This research cluster encompasses research that is consistent with Victoria University of Wellington's Health and wellbeing distinctive theme. It looks at individual, community and societal wellbeing in the context of marketing. The research scope also includes social marketing, health services marketing and sustainability.

Current projects include:

  • Community resilience in the context of disasters (Kate Daellenbach)
  • Maternal/infant health services co-creation (Janet Davey and Jayne Krisjanous)
  • Maternity services health services websites (Janet Davey and Jayne Krisjanous)

Group members

For more information about the groups research interests and projects, please contact the researchers below.