Research at the School of Marketing and International Business

There is a strong focus on academic research at the School of Marketing and International Business. Learn about the School’s main research clusters.

Our staff are actively engaged in high-quality academic research in Marketing and International Business. Many of them are renowned internationally in their field and attract prestigious external funding. 

The research clusters below summarise some of the current research being conducted within the school. Much of this research falls under Victoria’s eight, distinctive, multi-disciplinary themes and reflects Victoria’s position as New Zealand’s globally ranked capital city university.

Global and relationship marketing

Members of this research group are actively involved in contemporary and relevant business research projects spanning the globe.

Health and social marketing 

Tying in with Victoria University's health and well being theme, this group researches individual, community, and societal well being in a marketing context.

Internationalisation strategy

This group explores agile, adaptive and innovative management structures and processes adopted by internationalised SMEs and international entrepreneurs.