Dr Janine Williams
Dr. Janine Williams is a Lecturer in the School of Marketing and International Business, Victoria University of Wellington. Janine has a Master of Science in Chemistry from the University of Otago and a PhD in Marketing from Victoria University of Wellington. Following her first degree, she worked in industry, firstly in market research as a project manager and then in sales and management as a territory manager for a pharmaceutical company. Her research interests include consumer behaviour, children’s consumer behaviour, qualitative research and social marketing.
BSc(Hons), MSc Otago, GDipCom, PhD Well
Current research projects
Scale development - Children’s Perceived Value
Type 2 Diabetes Prevention
Consumer behaviour, Children’s consumer behaviour, Qualitative research, Social marketing
School of Marketing and International Business, Victoria University of Wellington PhD Scholarship
Williams, J.L., Ashill, N., and Thirkell, P.(2016) How is Value Perceived by Children? Journal of Business Research.
Williams, J.L. (2013), Case study: ‘Bloody Legend – a highly successful drink driving campaign takes a new angle’. In P. Quester, S. Pettigrew, F. Kopanidis , S. Rao Hill and D. Hawkins, Consumer behaviour. Implications for marketing strategy (7th ed). Australia, McGraw-Hill Pty Ltd.
Williams, J.L., Thirkell, P., Ashill, N. J., (2013) Exploring Children’s Concept of Perceived Value. Paper presented at Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand.
Williams, J. L. (2004), Children’s Price Evaluations. Paper presented at Australia and New Zealand Marketing Academy Conference, Doctoral Colloquium, Wellington, New Zealand. (nominated for best paper award)