Congratulations to our summer scholar Katelynn Fuller, who won a prize last week for her poster in the Summer Gold Competition.

Congratulations to summer scholar Katelynn Fuller, who won a prize last week for her poster in the Summer Gold Competition.

Katelynn Fuller: Advertising Health Messages to Children

Marketing student Katelynn Fuller won best poster prize in the Best Visual Presentation category with her poster "I want it NOW".

Katelynn's research project, "Advertising health messages to children – How do we influence kids' "now" thinking?", looked at designing advertising messages to positively influence children’s health and food choices.

After getting familiar with the background literature, she was involved in developing the questionnaire, recruiting schools, and assisting with field work. Katelynn's research skills were also extended by assisting with the preliminary data analysis.

Schools were very receptive to the project's healthy eating message. During the project Katelynn learned how to put child participants at ease to facilitate interactions, which according to her supervisor is an invaluable skill for conducting research with children.

Katelynn was supervised by Janine Williams from the School of Marketing and International Business.

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