Political marketing focus of weekend conference
Over 40 academic scholars and practitioners attended the Global Political Marketing and Management Conference from 5-7 June.
Sports and political branding, and a comparison of the leadership campaigns of John Key and Barack Obama, were among the topics discussed at a highly successful conference hosted by Victoria University over the weekend.
Over 40 academic scholars and practitioners attended the Global Political Marketing and Management Conference, hosted by the School of Marketing and International Business in collaboration with the School of Government.
Presenters from the USA, Japan, South Korea, India, Australia, as well as New Zealand, participated in the seminar, including representatives from national and regional government and leading political marketing experts.
"We believe that an exchange of ideas between academia and government is beneficial to both sides, and we are delighted that we could facilitate this exchange," says Associate Professor Dan Laufer, head of the School of Marketing and International Business.
Two papers from the conference have been accepted for publication in the well-known international journal, The Journal of Non-profit and Public Sector Marketing, which is publishing a special issue on political marketing.
"It is great to know that ideas from this conference will be read by people around the world," says Dr Laufer.
One of the conference speakers, Ken Cosgrove, Associate Professor of Government at Boston's Suffolk University, was interviewed about how to win the hearts and minds of voters on Radio New Zealand’s Sunday Morning programme.