Why aren't green consumers buying green products
With all the awareness and social rhetoric around the need to reduce our environmental impact, it is natural to assume that green products and services are running a good trade.
With all the awareness and social rhetoric around the need to reduce our environmental impact, it is natural to assume that green products and services are running a good trade.
Congratulations to Dr Yuri Seo and Mathew Rex, a former honours student in Marketing, for receiving the Best Conference Paper Award at the 2015 KSMS International Conference hosted by Yonsei University.
A/Prof Dan Laufer, a global expert in crisis management, believes the "Volkswagen crisis" is a serious threat to the survival of the car manufacturer and could have repercussions for other German companies.
Third-year International Business students have been given an insight into diplomatic life and the kinds of challenges that it presents by His Excellency Carmelo Barbarello, the Ambassador of Italy.
Former Master’s student Stephanie Hooper, and her supervisor Dr Micael-Lee Johnstone, won Best Paper…
Associate Professor Dan Laufer was one of three crisis experts asked to evaluate how well Toyota has handled a recent situation
Over 40 academic scholars and practitioners attended the Global Political Marketing and Management Conference from 5-7 June.
A Wellington business is planning to implement a branding concept suggested by a Victoria marketing student for a class assignment.
Upcoming issues of the Journal of Business Research will feature two papers by SMIB lecturers Dr Yuri Seo and Dr Aaron Gazley.
A paper co-authored by Dr Hongzhi Gao has been nominated for the Best Qualitative Paper…