Who's to blame? The psychology behind consumer reactions to product crises
With the recent Fonterra product crisis, an area of great importance is understanding how consumers react to a product crisis.
What psychological processes influence how consumers react to a crisis, including the assessment of blame? Dan Laufer, Associate Professor of Marketing, shared his research on this highly topical subject at Victoria Business School Research Talks ‘Ideas on Tap’ at The Thistle Inn on 25th September.
Access Radio interviewed Dan prior to his talk. Click here to listen to the full interview.