Wellington has an identity crisis
Victoria University school of marketing and international business senior lecturer Dr Jayne Krisjanous says that although the brand has been good, it has faded out over time.
2013 News
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Research into how a crisis erodes brand trust
The Chinese milk contamination crisis of 2008 provided invaluable insight into how such events can damage consumer trust in brands, says Senior Lecturer Dr Hongzhi Gao.
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Marketing team rise to national challenge
The Marketing Association National Brand Challenge lived up to its name -- but in a good way -- say the four Marketing Honours students who represented Victoria at the recent event.
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Public quick to apportion blame for Asiana plane crash
The public won’t wait for an investigation into the Asiana Airlines crash at San Francisco's international airport before attributing blame, says Associate Professor in Marketing Dr Dan Laufer.
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Rise of eSports potential goldmine for marketers
Playing computer games competitively can gain players celebrity status and fortune, just like other professional sports, according to research by Marketing lecturer Dr Yuri Seo.
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Advertisers try discount cold turkey
Professor Kim Fam says that New Zealand retailers in particular discounted too heavily over the global financial crisis.
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Best Paper award for Professor Fam
Professor Kim Fam has picked up a Best Paper Award at the 5th International Borneo Business Conference, which had a theme of 'Business and Economic Sustainability in Asia'.
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SMIB student invited to prestigious Doctoral Consortium
Congratulations to PhD student Lachie McLaren, who has been invited to the prestigious AMA-Sheth Foundation Doctoral Consortium.
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Awards for Student Excellence
The School honoured outstanding students for their sustained engagement, enthusiasm, dedication and ability at its annual student excellence awards ceremony on Friday, 10 May. The awards were attended by 103 students their families, friends and staff.
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Saving New Zealand’s brand after the Fonterra affair
Not only is the current Fonterra infant formula contamination scare a crisis for Fonterra, it is a global crisis for New Zealand’s brand, writes Dr Hongzhi Gao in this following op-ed piece.