Early career research award for marketing lecturer
Congratulations to marketing lecturer Dr Yuri Seo, who received an Early Career Research Award at the Australia New Zealand Marketing Academy Conference.
2013 News
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BNZ Chair in Business in Asia
Professor Siah Hwee Ang is the inaugural holder of the BNZ Chair in Business in Asia, which has been established to focus on how New Zealand businesses can succeed in the highly competitive Asian market.
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International business expert lectures in Wellington
One of the world’s leading researchers in the field of international business, Professor Mike Kotabe, visited Victoria Business School as part of its distinguished lecture series, which features leading scholars in the fields of marketing and international business.
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Writing about beauty industry wins top prize
Congratulations to Caitlin Attenburrow, a third-year Marketing student who has won the top prize from SenateSHJ for an essay she wrote on the Estée Lauder Companies' brand equity.
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Who's to blame? The psychology behind consumer reactions to product crises
With the recent Fonterra product crisis, an area of great importance is understanding how consumers react to a product crisis.
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Fonterra’s false alarm shows danger of ‘crying wolf’
Although it is good news that Fonterra has received an ‘all clear’ from the Ministry for Primary Industries, a lot more needs to be done to restore New Zealand’s reputation, say academics from Victoria University of Wellington and the University of Otago.
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Rise of eSports potential goldmine for marketers
Playing computer games competitively can gain players celebrity status and fortune, just like other professional sports, according to research by Marketing lecturer Dr Yuri Seo.
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Marketing team rise to national challenge
The Marketing Association National Brand Challenge lived up to its name -- but in a good way -- say the four Marketing Honours students who represented Victoria at the recent event.
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Saving New Zealand’s brand after the Fonterra affair
Not only is the current Fonterra infant formula contamination scare a crisis for Fonterra, it is a global crisis for New Zealand’s brand, writes Dr Hongzhi Gao in this following op-ed piece.
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SMIB graduate's 'phubbing' campaign goes viral
A SMIB graduate’s campaign against bad mobile phone etiquette, developed during an internship with an advertising agency, has gone global.