Can Corporate Zero-Deforestation Promises Save the Rainforests?

Speaker: Holly Gibbs, University of Wisconsin-Madison

Can Corporate Zero-Deforestation Promises Save the Rainforests?

Cotton 304 Kelburn Campus


Zero-deforestation commitments made by companies have expanded dramatically over the last decade and now influence the main agricultural commodities linked to tropical deforestation. These commitments are often made in response to media campaigns by environmental organizations that pose reputational risks to companies and have become a fundamental part of the forest conservation policy landscape. In the Brazilian Amazon, they have contributed to one of the great conservation successes of the 21st Century — an 80% reduction in the rate of deforestation over the last 15 years. I will present a range of data and analyses that help to quantify their conservation outcomes and highlight their ongoing challenges with corruption and leakag

Bio: Holly Gibbs is a professor of Geography and Environmental Studies at the University of Wisconsin-Madison in the USA.  She studies how and why people use land around the world using Big Data, GIS, satellite imagery, econometrics and field surveys. Gibbs was awarded an OECD fellowship to develop new research pathways in New Zealand.