Piloted last year at one of Wellington’s oldest pubs, The Thistle Inn, the seminars also encourage interactive discussion.
“The idea is that people can drop in on their way home from work and enjoy some intellectual stimulation,” says Dr Dan Laufer, an associate professor in Marketing.
Topics so far have included the psychology behind consumer reactions to product crises (such as Fonterra) and sports welfare.
To find out about upcoming Ideas on Taps seminars.