China’s New Tourists: New Zealand and the Year of Chinese Tourism

Description

China’s new tourists are more independent, tech-savvy and seeking authentic experiences abroad. Tourism is New Zealand’s largest export market and China the second largest source of tourists. But arrival numbers from China have not been consistent and there are questions about our readiness. The 2019 Year of Tourism with China presents an opportunity to discuss how New Zealand can grow this market sustainably.

• What is the Year of Tourism and what does it mean for China’s outbound tourism trends?
• What lessons can we learn from other markets that have experienced a Year of Tourism?
• How are the expectations of China’s new tourists shifting and are we meeting them?
• How can New Zealand maintain sustainable growth in this key industry and make the most of the Year of Tourism?

This conference brings world-leading experts on Chinese outbound tourism to New Zealand to debate China’s outbound tourism policy and the drivers and shifting nature of the outbound tourist market. It provides insights from other markets that have experienced a Year of Tourism and sets the scene for a national conversation between academics, policymakers, tourist attraction agencies and operators on how New Zealand can position itself in the 2019 Year of Tourism with China.