China’s New Tourists: New Zealand and the Year of Chinese Tourism

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Forums and symposia

4th Dec 2018 9:00am to 4th Dec 2018 5:00pm

Museum of New Zealand Te Papa Tongarewa

Chinese tourism is undergoing extraordinary growth and change.

China’s new tourists are more independent, tech-savvy and seeking authentic experiences abroad. Tourism is New Zealand’s largest export market and China the second largest source of tourists. But arrival numbers from China have not been consistent and there are questions about our readiness. The 2019 Year of Tourism with China presents an opportunity to discuss how New Zealand can grow this market sustainably.

  • What is the Year of Tourism and what does it mean for China’s outbound tourism trends?
  • What lessons can we learn from other markets that have experienced a Year of Tourism?
  • How are the expectations of China’s new tourists shifting and are we meeting them?
  • How can New Zealand maintain sustainable growth in this key industry and make the most of the Year of Tourism?

This conference brings world-leading experts on Chinese outbound tourism to New Zealand to debate China’s outbound tourism policy and the drivers and shifting nature of the outbound tourist market. It provides insights from other markets that have experienced a Year of Tourism and sets the scene for a national conversation between academics, policymakers, tourist attraction agencies and operators on how New Zealand can position itself in the 2019 Year of Tourism with China.

General $50. Students & unwaged $30

Registrations are essential

For more information contact: Lai Ching Tan

Speaker Bios

Professor Haiyan Song
Professor Honggang Xu
Mr David F. Goldstein Professor Philip Pearce
Professor Sam Huang
Professor Chris Ryan
Dr Song Rui
Professor Wolfgang Arlt
Mr Sentil Danapalan
Dr Claire Liu
Dr Mingming Cheng
Ms Kate Deng
Mr Ken Freer


More information about the speakers can be found online www.victoria.ac.nz/chinaresearchcentre/programmes-and-projects/wellington-conference/chinas-new-tourists-new-zealand-and-the-year-of-chinese-touirism