The University Council has required a robust decision-making process for the proposal that the University’s name be simplified.
The process has involved seeking feedback and/or advice from the following groups:
- past and present staff
- domestic and international students
- alumni in New Zealand and in other countries
- stakeholder groups including civic leaders, other tertiary institutions and Māori
- members of the public
- relevant public agencies
- specialists in university marketing both here and offshore
- ranking agencies
- other universities that have made a similar change to their name
- international agents.
The University has also undertaken market research to understand the views of prospective international students across seven countries.
To help people understand the rationale behind the proposal, the University has provided written information and videos on its website—for students, alumni, stakeholders and the public—and on its staff Intranet. The matter has also been canvassed on the University’s social media channels and in other media as a result of media releases issued by the University and interviews with the Vice-Chancellor.