School of Government

This information is for the 2014 academic year. See information for MMPM 529 in 2015.

MMPM-529 – Marketing Management in the Public Sector

Points:15Prerequisites:None
Faculty:CommerceCorequisites:None
School:GovernmentRestrictions:None

The analysis of the marketing function in public sector organisations and the relations among clients, consumers and citizens. The concepts required for development of a set of marketing plans which cover products and services, prices, promotion and distribution and which take account of customer and client behaviour, institutional factors, resources and marketing opportunities available.

This course is not currently being offered.