School of Marketing and International Business

Please note: Information on this page relates to the 2012 academic year unless otherwise specified.

On this page:

This subject is taught by the School of Marketing and International Business

Overview

What is Marketing?

Marketing is not just advertising. It's not just selling. It isn't persuading people to buy things they don't want or need.

Marketing is about satisfying both the needs of customers and the objectives of organisations in ways that contribute to society and its well-being.

Marketing is a vital component of all business. It involves the planning and executing of the process an organisation undertakes to achieve the exchange of goods, services and ideas between people.

Why study Marketing?

All organisations have customers, so all organisations need employees who can discover and understand their customers and engage them in mutually beneficial long-term relationships.

Knowledge of marketing provides a better understanding of the flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the economic, legal, technological, political, environmental and social objectives of society.

Marketing graduates are sought all over the world in business and government. They can be found in all levels of business, from hi-tech industries producing highly innovative goods and services, through to retail and hospitality. Gaining a Marketing degree can provide many opportunities for employees and the organisations in which they work.

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Undergraduate Information - The Marketing Major

The Bachelor of Commerce and Administration (BCA) general requirments are:

  • A total of 360 points to complete the degree (3 years full-time study).

  • The completion of seven core 100-level courses: ACCY 111 or 130, ECON 130, FCOM 111, INFO 101, MARK 101, MGMT 101 and QUAN 102.

  • The completion of at least one major.

Note: If you are taking this major for a BA or BSc you must also include the BCA core.

The Marketing Major

Essential to the marketing major are the key knowledge areas required by marketers in today's business environment: Marketing Strategy and Planning, Consumer Behaviour, Market Research, International Marketing and Marketing Communications.

The current marketing major consists of the following courses:

(a) MARK 101
(b) MARK 201, 202, 203
(c) MARK 301, 302, 303, plus one further course from MARK 300-399,  COML 308.

If you began your BCA in or before 2008 please contact your Student Administration Adviser in the Faculty of Commerce and Administration to confirm your major requirments.

Note: Due to the change to 15-point courses, you may be required to take additional papers.

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Postgraduate Information

Post-Experience Qualification

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How To Find Out More

You can order more information on this subject using our Request for Study Material form.

Victoria's Student Recruitment and Course Advice Office offers advice on courses and help with planning your degree.

Contact the Commerce and Administration Faculty Student Administration Office for information on Admission, qualifications and courses, course advice and selection criteria, exemptions and prerequisites and your Application to Study.

Marketing courses are taught within the School of Marketing and International Business, 11th floor, Rutherford House, 23 Lambton Quay, Wellington.

Marketing Undergraduate Programme Director:

Dr Aaron Gazley
Phone:0-4-463 5725
Room: RH 1103
Email: address


School Administrator

Mrs Jessie Johnston:
Phone:0-4-463 5330
Room: RH 1121
Email: address


For further information, contact details are:

Phone: 0-4-463 5330
Email: marketing@vuw.ac.nz
Website: www.victoria.ac.nz/smib

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Related Subjects and Careers

Related Subjects Careers

Computer Science
e-Commerce
Economics
International Business
Management
Statistics
Tourism Management

Advertising
Brand Manager
Communications Manager
Exporting
Internet Marketing
Marketing Manager
Marketing Planner
Market Researcher
Public Relations
Retailing

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List of Courses

Please note: the list below shows undergraduate-level courses only. For a complete course listing, see the list of all Marketing courses.

On this page:

100 Level Courses

MARK 101 – Principles of Marketing


200 Level Courses

MARK 201 – Marketing Management

MARK 202 – Buyer Behaviour

MARK 203 – Market Research

MARK 214 – Tourism Marketing


300 Level Courses

MARK 301 – Marketing Communications

MARK 302 – International Marketing

MARK 303 – Strategic Marketing Management

MARK 310 – Arts Marketing

MARK 312 – Internet Marketing

MARK 313 – Direct Marketing

MARK 314 – Conceptual Foundations of Marketing

MARK 315 – Services Marketing

MARK 316 – Social Marketing

MARK 317 – Marketing Decision Support

MARK 318 – Thinking Skills in Marketing

MARK 319 – Special Topic

MARK 320 – Special Topic