The School offers Bachelor of Commerce Honours [BCom(Hons)] programmes both in Marketing and International Business. Major corporations and government organisations increasingly require at least an Honours degree for entry into high-level positions. Indeed, any career path is enhanced with the experience and qualification that an Honours degree provides.
Victoria University has one of the most respected programmes in New Zealand and produces highly valued professionals. Our Honours graduates are not only highly marketable in the corporate and government environments, but are also well placed to continue their studies for a Master's degree or a PhD.
Please note: The names of our BCA, BCA(Hons) and MCA degrees have changed to BCom, BCom(Hons) and MCom. Students who complete their degree by the end of 2012 will receive a BCA, BCA(Hons) or MCA. Those re-enrolling in 2013 or subsequently will only be able to select the new qualifications, and will receive a BCom, BCom(Hons) or MCom on graduation.
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The School offers a full BCom(Hons) programme in Marketing with possible electives in International Business. Entry to the programme requires a BCom (including 45-points from three 300 level MARK courses) or a similar Bachelor's degree or Graduate Diploma in Commerce. Students' grades should indicate their potential to successfully complete a postgraduate degree.
The programme comprises six courses and a written dissertation on a topic of interest, and requires two trimesters of full-time study, or four trimesters part-time. Students gain a thorough grounding in core marketing disciplines and exposure to burgeoning areas such as e-Commerce, International Marketing and Consumer Behaviour.
The 400-level Honours courses in Marketing are:
- MARK 401 Advanced Marketing Management
- MARK 402 Consumers, Technology and Product Development
- MARK 404 Critical Thinking in Contemporary Marketing
- MARK 405 Methodology in Marketing
- MARK 406 Managing Marketing Communications
- MARK 407 Marketing During a Crisis
- MARK 408 ST Marketing in Asia
- MARK 410 Advanced Consumer Behaviour
- MARK 430 Dissertation
The quality of the dissertations submitted in the previous years has been very high with several students having the opportunity of presenting their work at international conferences.
For further information please contact:
Programme Directors:Marketing Honours Programme
Dr Janine Williams
Phone: 04-463 5027 Room: RH 1127
Victoria University offers places in the BCom(Hons) programme in International Business to high-performing students who have completed a BCom in International Business, or a similar Bachelor's degree or Graduate Diploma in Commerce. Entry to the BCom(Hons) is competitive and grades in a candidate's earlier degree will provide an indication of their potential to successfully complete a postgraduate degree.
Skills in problem solving, analysis, knowledge integration and conceptualisation, within the context of globalisation and the international environment, are among those developed in the Honours programme in International Business.
The programme comprises six courses and a written dissertation on a topic of interest. It requires two trimesters of full-time study, or four trimesters part-time. Students are provided with a thorough grounding in the core international business discipline and gain exposure to a variety of other contemporary areas, including global competitive strategy multinational enterprise activity and issues relating to the internationalisation of small and medium-sized enterprises.
The 400-level Honours courses in International Business are:
- IBUS 401 Advanced International Business
- IBUS 402 Multinational Corporations in the Global Business Environment
- IBUS 404 Cross-Cultural Management
- IBUS 406 Advanced International Strategy
- IBUS 411 Special Topic: Qualitative Research Methods
- IBUS 412 Special Topic: Dynamic Perspective on the Globalisation of Firms
- IBUS 430 Dissertation
For further information, please contact:
International Business Honours Programme:
Dr Weiting Zheng
Phone: 04-463 6499
Room: RH 1107