School of Marketing and International Business

Honours

The School offers Bachelor of Commerce Honours [BCom(Hons)] programmes both in Marketing and International Business. Major corporations and government organisations increasingly require at least an Honours degree for entry into high-level positions. Indeed, any career path is enhanced with the experience and qualification that an Honours degree provides.

Victoria University has one of the most respected programmes in New Zealand and produces highly valued professionals.  Our Honours graduates are not only highly marketable in the corporate and government environments, but are also well placed to continue their studies for a Master's degree or a PhD.

Please note: The names of our BCA, BCA(Hons) and MCA degrees have changed to BCom, BCom(Hons) and MCom. Students who complete their degree by the end of 2012 will receive a BCA, BCA(Hons) or MCA. Those re-enrolling in 2013 or subsequently will only be able to select the new qualifications, and will receive a BCom, BCom(Hons) or MCom on graduation.

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Marketing

The School offers a full BCom(Hons) programme in Marketing with possible electives in International Business.  Entry to the programme requires a BCom (including 45-points from three 300 level MARK courses) or a similar Bachelor's degree or Graduate Diploma in Commerce.  Students' grades should indicate their potential to successfully complete a postgraduate degree.

The programme comprises six courses and a written dissertation on a topic of interest, and requires two trimesters of full-time study, or four trimesters part-time.  Students gain a thorough grounding in core marketing disciplines and exposure to burgeoning areas such as e-Commerce, International Marketing and Consumer Behaviour.

The 400-level Honours courses in Marketing are:

The quality of the dissertations submitted in the previous years has been very high with several students having the opportunity of presenting their work at international conferences.

For further information please contact:

Programme Director:

Associate Professor Dan Laufer
Phone:04-463 5152
Room: RH 1126
Email: dan.laufer@vuw.ac.nz

International Business

Victoria University offers places in the BCom(Hons) programme in International Business to high-performing students who have completed a BCom in International Business, or a similar Bachelor's degree or Graduate Diploma in Commerce. Entry to the BCom(Hons) is competitive and grades in a candidate's earlier degree will provide an indication of their potential to successfully complete a postgraduate degree.

Skills in problem solving, analysis, knowledge integration and conceptualisation, within the context of globalisation and the international environment, are among those developed in the Honours programme in International Business.

The programme comprises six courses and a written dissertation on a topic of interest. It requires two trimesters of full-time study, or four trimesters part-time. Students are provided with a thorough grounding in the core international business discipline and gain exposure to a variety of other contemporary areas, including global competitive strategy multinational enterprise activity and issues relating to the internationalisation of small and medium-sized enterprises.

The 400-level Honours courses in International Business are:

For further information, please contact:

Programme Director:

Dr Revti Raman
Phone: 04-463 7452
Room: RH 1110
Email: revti.raman@vuw.ac.nz