School of Marketing and International Business

MARK 202 - Buyer Behaviour (Distance)

The course will give students the knowledge and skills necessary to perform detailed consumer analyses with emphasis upon the role of sales and negotiation within a buyer behavior context.

On this page:

About the course

Hear what lecturer Kate Daellenbach has to say about the course.

MARK 202 Buyer Behaviour Interactivity

Sample interactive activity

One of the online teaching delivery methods is via interactive activities. See if you can complete the interactive activity below.

Note: To view this interactive activity you are required to have Flash player installed.

Distance course structure

The distance courses have:

  • Short video lectures you can view as many times as you wish
  • Video case studies to expand your knowledge
  • Interactive exercises to reinforce your learning
  • Tutors and a lecturer who check discussion boards daily Monday to Friday during term time.

The assessment is similar to the on-campus courses including sitting an examination. It is possible to sit the examination away from Wellington but you will have to pay the costs in doing so. To discuss please email the Examination Co-ordinator.

Course timetable and fees

MARK 202 - Buyer Behaviour course timetable and fees information.

Who can take this distance course?

This course is offered to people who are unable to take the on-campus courses due to work, childcare responsibilities, timetable clashes, or because they are living outside of Wellington. As with the on-campus course you must have passed MARK 101 - Principles of Marketing (formerly MARK 151 - Marketing Principles).

Quotes from previous students

"Great course, good people to work with, thanks very much".
(Buyer Behaviour student).

"Thank you for a very enjoyable course - I have learnt a lot and enjoyed the online way of learning more than I expected to! The videos are all really great and explain the concepts really well - and you can stop them and go over things again and again if need be which is not so easy with a 'real' lecturer!"
(Buyer Behaviour student).

"I was very uncertain about doing a distance paper to begin with but you made doing a distance paper fun and not stressful at all".
(Buyer Behaviour student).

"The video lectures were great: interesting, informative and easy to follow".
(Buyer Behaviour student).

"The lecture videos were really valuable and helpful. In comparison to being in a physical lecture situation, I liked being able to repeat the videos so I didn't miss notes and had clarity on what was being said by the lecturer".
(Buyer Behaviour student).

Computer specifications

  • 1.6 GHz processor or better
  • Netbooks are not recommended
  • Windows XP or 7
  • MACs must be using Leopard (10.5) or greater
  • Internet connection – broadband recommended
  • Sound card and speakers or headphones
  • Adobe Acrobat Reader (you can download this free from Adobe)
  • QuickTime 7 installed (you can download this free from Apple)
  • Flash installed (you can download this free from Adobe)

Find out more about enrolment

Find out more about admission and enrolment at Victoria.

If you are an existing Victoria University student please go to add/drop course in myVictoria portal.

If you are new to Victoria University and would like to enrol, apply now via our online enrolment system.

When you enrol you will be asked to provide the reason why you are unable to take the on campus version of the course. If you require further information you may contact us at

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