School of Marketing and International Business

MARK 101 - Principles of Marketing (Distance)

An introduction to the study of marketing and its role in developing a strategic customer/client focus within commercial, public sector and not-for-profit organisations.

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About the course

Hear what lecturer Michel Rod has to say about the course.

MARK 101 Marketing Principles Interactivity

Sample interactive activity

One of the online teaching delivery methods is via interactive activities. See if you can complete the interactive activity below.

Note: To view this interactive activity you are required to have Shockwave installed.

Distance course structure

The distance courses have:

  • Short video lectures you can view as many times as you wish
  • Video case studies to expand your knowledge
  • Interactive exercises to reinforce your learning
  • Tutors and a lecturer who check discussion boards daily Monday to Friday during term time.

The assessment is similar to the on campus courses including sitting an examination. It is possible to sit the examination away from Wellington but you will have to pay some costs in doing so. To discuss please email the Examination Co-ordinator.

Course timetable and fees

MARK 101 - Principles of Marketing course timetable and fees information.

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Quotes from previous students

"It was fantastic; it allowed me to continue to study and gain knowledge in an area that has always interested me while working full time. It really was the best of both worlds - developing theory with real world experience."
(Principles of Marketing student)

"Thank you guys so much. I really enjoyed this paper and have learnt a lot. I’m starting my own business this year and the information you have provided will definitely out me on the right track."
(Principles of Marketing student)

"I have really enjoyed taking MARK101, and will consider now doing more by distance learning, as it is a lot more interactive and I feel I am actually getting something out of it."
(Principles of Marketing student)

Computer specifications

  • 1.6 Ghz processor or better
  • Netbooks are not recommended
  • Windows XP or 7 
  • MACs must be using Leopard (10.5) or greater
  • Internet connection - broadband recommended
  • Sound card and speakers or headphones
  • Adobe Acrobat Reader (you can download this free from Adobe)
  • QuickTime 7 installed (you can download this free from Apple)
  • Shockwave installed (you can download this free from Adobe)

Find out more about enrolment

Find out more about admission and enrolment at Victoria.

If you are an existing Victoria University student please go to add/drop course in myVictoria portal.

If you are new to Victoria University and would like to enrol, apply now via out online enrolment system.

When you enrol you will be asked to provide the reason why you are unable to take the on campus version of the course. If you require further information you may contact us at

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