Distance Study
On this page:
- About studying marketing online
- Distance courses
- About our distance courses
- Distance course structure
- Who can take a distance course?
- Quotes from previous students
- Computer specifications
- Find out more about enrolment
About studying marketing online
The School of Marketing and International Business offers marketing courses for people who are unable to attend lectures on campus. They are ideal for people working full time, or who are otherwise limited in their availability to make it to classes during the day.
Our courses feature teaching methods comprised from a range of short video lectures, video case studies and interactive exercises. The lecturer contributes comments and views and experienced tutors guide online discussions.
Entrance to university is required to enroll in these courses.
Distance courses
We offer seven Marketing courses by distance:
- MARK 101 - Principles of Marketing (Distance)
- MARK 201 - Marketing Management (Distance)
- MARK 202 - Buyer Behaviour (Distance)
- MARK 203 - Market Research (Distance)
- MARK 301 - Marketing Communications (Distance)
- MARK 302 - International Marketing (Distance)
- MARK 303 - Strategic Marketing Management (Distance)
Note: MARK 303 - Strategic Marketing Management (Distance) course will be offered in the second trimester 2011.
For more information about studying distance courses within the School of Marketing and International Business, please download the following brochure.
| Document | File size | File type |
|---|---|---|
| Studying Marketing by Distance Courses | 256 KB |
About our distance courses
Hear what lecturer Michel Rod has to say about MARK 101 - Principles of Marketing (Distance) course.
Note: To view this video you are required to have QuickTime installed.
Distance course structure
The School of Marketing and International Business' distance courses offer the following learning techniques:
- Short video lectures you can view as many times as you wish
- Video case studies to expand your knowledge
- Interactive exercises to reinforce your learning
- Tutors and a lecturer who check discussion boards daily Monday to Friday during term time.
The assessment is similar to the on campus courses including sitting an examination. It is possible to sit the examination away from Wellington but you will have to pay some costs in doing so. To discuss, please email the Examination Co-ordinator.
Who can take a distance course?
These courses are offered to people who are unable to take the on campus courses due to work, childcare responsibilities, timetable clashes, or because they are living outside of Wellington.
Entrance to university is required to enroll in these courses - find out more about admission and enrolment
Quotes from previous students
"All the staff were great. The feedback in the discussion boards was always excellent and it was also really helpful to be able to view other students Qs & As.".
(Marketing Management student)
"It was fantastic; it allowed me to continue to study and gain knowledge in an area that has always interested me while working full time. It really was the best of both worlds - developing theory with real world experience."
(Principles of Marketing student)
Computer specifications
- 1.6 Ghz processor or better
- Windows 2000, XP or Vista. Macs must be using Leopard (10.5 or greater)
- Internet connection – broadband recommended
- Sound card and speakers or headphones
- 2GB of RAM
- DVD-ROM Drive
- Adobe Acrobat Reader (you can download this free from their site).
Find out more about enrolment
Find out more about admission and enrolment at Victoria.
If you are an existing Victoria University student please go to add/drop course in myVictoria portal.
If you are new to Victoria University and would like to enrol, apply now via our online enrolment system.
When you enrol you will be asked to provide the reason why you are unable to take the on campus version of the course. If you require further information you may contact us at smibdistance@vuw.ac.nz.

