School of Marketing and International Business

MARK-316 – Social Marketing

Points:15Prerequisites:MARK 201, 202
Faculty:CommerceCorequisites:None
School:Marketing & Int'l BusinessRestrictions:None

The planning and implementation of programmes designed to bring about social change using concepts and practices from commercial marketing.

Tuition Fees

2014: domestic $721.50     international $2,987.55

Set Text

R. Donovan, R., & Henley, N. (2010). Principles & Practice Social Marketing (2nd ed.): An International Perspective. IP Communications.

Trimester 1 2014

* indicates instructor is the course coordinator.

CRNFrom/ToDaysTimeBuilding [Campus]RoomInstructor
15695 3 Mar – 20 Apr 2014Mon1240 - 1330Government Buildings [Pipitea]LT1Jayne Krisjanous
3 Mar – 20 Apr 2014Wed1240 - 1330Government Buildings [Pipitea]LT1
5 May – 1 Jun 2014Mon1240 - 1330Government Buildings [Pipitea]LT1
5 May – 8 Jun 2014Wed1240 - 1330Government Buildings [Pipitea]LT1