MARK-313 – Direct Marketing
| Points: | 15 | Prerequisites: | MARK 201, 203 |
|---|---|---|---|
| Faculty: | Commerce | Corequisites: | None |
| School: | Marketing & Int'l Business | Restrictions: | None |
This course examines the nature and scope of direct marketing, and develops student skills in formulating and implementing direct marketing programmes. Themes include database-driven direct marketing; acquisition and customer retention; lifetime valuation.
This course is not currently being offered.