School of Marketing and International Business

This information is for the 2014 academic year. See information for MARK 313 in 2015.

MARK-313 – Direct Marketing

Points:15Prerequisites:MARK 201, 203
School:Marketing & Int'l BusinessRestrictions:None

This course examines the nature and scope of direct marketing, and develops student skills in formulating and implementing direct marketing programmes. Themes include database-driven direct marketing; acquisition and customer retention; lifetime valuation.

This course is not currently being offered.