MARK-313 – Direct Marketing
|Points:||15||Prerequisites:||MARK 201, 203|
|School:||Marketing & Int'l Business||Restrictions:||None|
This course examines the nature and scope of direct marketing, and develops student skills in formulating and implementing direct marketing programmes. Themes include database-driven direct marketing; acquisition and customer retention; lifetime valuation.
Please note: This information is accurate for the 2014 academic year. Please refer to Course Catalogue for 2013 information.
This course is not currently being offered.