School of Marketing and International Business

This information is for the 2014 academic year. See information for IBUS 411 in 2015.

IBUS-411 – Special Topic: Qualitative Research Methods

Points:15Prerequisites:48 300-level IBUS/MARK pts
School:Marketing & Int'l BusinessRestrictions:None

An introduction to qualitative research. methods and their application in the context of a research dissertation or short thesis for honours or Masters' students. The course will cover approaches to qualitative research, qualitative research design and qualitative data analysis.

This course is not currently being offered.