School of Marketing and International Business

IBUS-411 – Special Topic: Qualitative Research Methods

Points:15Prerequisites:48 300-level IBUS/MARK pts
Faculty:CommerceCorequisites:None
School:Marketing & Int'l BusinessRestrictions:None

An introduction to qualitative research. methods and their application in the context of a research dissertation or short thesis for honours or Masters' students. The course will cover approaches to qualitative research, qualitative research design and qualitative data analysis.

This course is not currently being offered.