Courses
The School of Marketing and International Business offers courses from undergraduate right through to PhD level.
Click on the links below to find out course descriptions and lecture times for the current trimester.
Further information about courses may be viewed on the main University course catalogue.
| On this page: |
| 100 Level Courses |
|---|
MARK 101 – Principles of Marketing |
| 200 Level Courses |
|---|
IBUS 201 – Principles of International Business |
IBUS 205 – SME Internationalisation |
IBUS 212 – International Management |
MARK 201 – Marketing Management |
MARK 202 – Buyer Behaviour |
MARK 203 – Market Research |
MARK 214 – Tourism Marketing |
| 300 Level Courses |
|---|
IBUS 305 – Dynamic Strategy and Structure in International Business |
IBUS 306 – Experiencing Management Across Cultures |
IBUS 307 – International Business Simulation |
IBUS 308 – Special Topic |
IBUS 309 – Special Topic |
IBUS 311 – International Business Research Project |
IBUS 312 – Managing People in Global Markets |
MARK 301 – Marketing Communications |
MARK 302 – International Marketing |
MARK 303 – Strategic Marketing Management |
MARK 310 – Arts Marketing |
MARK 312 – Internet Marketing |
MARK 313 – Direct Marketing |
MARK 314 – Conceptual Foundations of Marketing |
MARK 315 – Services Marketing |
MARK 316 – Social Marketing |
MARK 317 – Marketing Decision Support |
MARK 318 – Thinking Skills in Marketing |
MARK 319 – Special Topic |
MARK 320 – Special Topic |
| 400 Level Courses |
|---|
IBUS 401 – Advanced International Business |
IBUS 402 – Multinational Corporations in the Global Business Environment |
IBUS 404 – Cross-Cultural Management |
IBUS 405 – Quantitative Research Methods |
IBUS 406 – Advanced International Strategy |
IBUS 409 – Dissertation |
IBUS 411 – Special Topic: Qualitative Research Methods |
IBUS 412 – Special Topic: Dynamic Perspectives on the Globalisation of Firms |
MARK 401 – Advanced Marketing Management |
MARK 403 – Advanced International Marketing |
MARK 404 – Advanced Internet Marketing |
MARK 405 – Methodology in Marketing |
MARK 406 – Managing Marketing Communications |
MARK 407 – Special Topic: Asian Business Environment |
MARK 408 – Special Topic: Advanced Global Marketing |
MARK 409 – Dissertation |
MARK 410 – Advanced Consumer Behaviour |
| 500 Level Courses |
|---|
IBUS 591 – Thesis |
MARK 591 – Thesis |
| 600 Level Courses |
|---|
IBUS 690 – International Business for PhD |
MARK 690 – Marketing for PhD |
