SCHOOL OF MARKETING AND INTERNATIONAL BUSINESS

Courses

The School of Marketing and International Business offers courses from undergraduate right through to PhD level.

Click on the links below to find out course descriptions and lecture times for the current trimester.

Further information about courses may be viewed on the main University course catalogue.

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100 Level Courses

MARK 101 – Principles of Marketing


200 Level Courses

IBUS 201 – Principles of International Business

IBUS 205 – SME Internationalisation

IBUS 212 – International Management

MARK 201 – Marketing Management

MARK 202 – Buyer Behaviour

MARK 203 – Market Research

MARK 214 – Tourism Marketing


300 Level Courses

IBUS 305 – Dynamic Strategy and Structure in International Business

IBUS 306 – Experiencing Management Across Cultures

IBUS 307 – International Business Simulation

IBUS 308 – Special Topic

IBUS 309 – Special Topic

IBUS 311 – International Business Research Project

IBUS 312 – Managing People in Global Markets

MARK 301 – Marketing Communications

MARK 302 – International Marketing

MARK 303 – Strategic Marketing Management

MARK 310 – Arts Marketing

MARK 312 – Internet Marketing

MARK 313 – Direct Marketing

MARK 314 – Conceptual Foundations of Marketing

MARK 315 – Services Marketing

MARK 316 – Social Marketing

MARK 317 – Marketing Decision Support

MARK 318 – Thinking Skills in Marketing

MARK 319 – Special Topic

MARK 320 – Special Topic


400 Level Courses

IBUS 401 – Advanced International Business

IBUS 402 – Multinational Corporations in the Global Business Environment

IBUS 404 – Cross-Cultural Management

IBUS 405 – Quantitative Research Methods

IBUS 406 – Advanced International Strategy

IBUS 409 – Dissertation

IBUS 411 – Special Topic: Qualitative Research Methods

IBUS 412 – Special Topic: Dynamic Perspectives on the Globalisation of Firms

MARK 401 – Advanced Marketing Management

MARK 402 – Consumers, Technology and Product Development

MARK 403 – Advanced International Marketing

MARK 404 – Advanced Internet Marketing

MARK 405 – Methodology in Marketing

MARK 406 – Managing Marketing Communications

MARK 407 – Special Topic: Asian Business Environment

MARK 408 – Special Topic: Advanced Global Marketing

MARK 409 – Dissertation

MARK 410 – Advanced Consumer Behaviour


500 Level Courses

IBUS 591 – Thesis

MARK 591 – Thesis


600 Level Courses

IBUS 690 – International Business for PhD

MARK 690 – Marketing for PhD