Dr Yang Yu

Undergraduate Programme Director—International Business School of Marketing and International Business


Teaching in 2017

Dr Yang Yu profile picture


Dr Yang Yu is the Undergraduate Programme Director for International Business in the school. He received his PhD in 2011, and has remained  at Victoria University as an academic lecturing in international business. Before coming to New Zealand in 2002, Dr Yu completed his degree in China and worked in Shanghai for four years in the im/exporting industry.

Research interests

Dr Yu has a wide range of research interests. His PhD research investigated the complex business relationship development processes of foreign firms operating in China. He also did projects on New Zealand firms’ outsourcing performance and the impact of 2008 financial crisis on New Zealand’s wine exporters.

More recently, Dr Yu has focused on organisational status of MNCs, arguably a largely overlooked aspect in international business, including how firm status plays a role in internationalisation, how firms retain/strive for status in foreign markets where institutional environments are vastly distinctive, and how status impacts firm performance.

Another area of interest is China’s OFDI; ie how can Chinese firms deal with institutional challenges in host countries? This relates closely to organisational status given Chinese MNCs, as well as equivalents from other emerging economies, which all struggle with the lack of status in host countries.

Current research projects

Dr Yu is currently working on two projects:

  • how does status affect partner selection of foreign firms in host countries
  • a paper to introduce organisational status as a crucial variable that could advance our understanding of MNC strategies, behaviours and performance

Dr Yu welcomes any inquiries on his research interests, and potential collaborations on current/future research projects.

Selected publications


Yu, Y. & Liu, YL. “Country-of-origin and social resistance in host countries: The case of a Chinese firm”, Thunderbird International Business Review, forthcoming. (Journal ranking: B in the ABDC list. Accepted August 2016).

Liu, A., Gould, N. & Yu, Y. "Opportunities and opportunism with high-status B2B partners in emerging economies", Journal of Business & Industrial Marketing, 31(5): 684-694. (Journal ranking: A in the ABDC list, impact factor: 0.75. Accepted January 2016; equal contribution by the authors)

Yu, Y. & Sharma, R.R. "Dancing with the stars: What do foreign firms get from high-status local exchange partners?", Management Decision, 54(6): 1294-1319. (Journal ranking: B in the ABDC list, impact factor: 1.43. Accepted April 2016)

Yu, Y. and Lindsay, V. (2016) Export commitment and the global financial crisis - Perspectives from the New Zealand wine industry, Journal of Small Business Management, 54(2): 771-797. (“A” rated journal in the Australian Business Deans’ Council journal ranking list, impact factor 1.353; accepted Aug 2013)

Yu, Y. and Lindsay, V. (2011) Operational effects and firms’ responses: Perspectives of New Zealand apparel firms on international outsourcing, International Journal of Logistics Management, 22(3): 306-323. (“A” rated journal in the Australian Business Deans’ Council journal ranking list)


Yu, Y. (2014) Dancing with the stars: Impact of partner status on firms’ relationship outcomes in host countries and the contingency. China Marketing International Annual Conference, Wuhan, China.

Yu, Y. (2014) Are you up to the task? A social psychological perspective on MNC acceptance in host countries. China Goes Global Association Annual Conference, Shanghai, China.

Yu, Y. (2013) Legitimacy process from the audience’ perspective –A case of Chinese firms meeting local resistance in host country, China Marketing International Conference, Xuzhou (July).

View further publications by Yang