Dr Kate Daellenbach

Undergraduate Programme Director—Marketing School of Marketing and International Business


Teaching in 2017

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Dr Kate Daellenbach obtained her PhD at Victoria University in 2011, and holds an MBA from Queen’s University, Kingston, and a BA in English Literature from the University of Calgary. Her research interests include sponsorship and corporate philanthropy, social marketing especially in relation to disaster response and preparation, marketing in the arts sector, and higher education. As well as research, she is dedicated to her teaching, and received a Victoria University Teaching Excellence Award (2010). Prior to joining Victoria, she worked for over 10 years in senior management roles in marketing and fundraising for the arts sector in Canada and New Zealand. Kate is the Marketing Undergraduate Programme Director.


BA Calg; MBA Qu; PhD Well

Current research projects

Sponsor and recipient reciprocity in social media

Disaster preparation and response: Segmentation of disaster preparation attitudes, Social Movement theory in light of disaster literature, and the community and the extended self in the context of natural disaster preparation and response.

Teaching interests

Marketing Strategy, Consumer Behaviour, Marketing in the Arts Sector, Social Marketing.

Selected publications

Daellenbach, Kate, Ciahn Dalgliesh-Waugh, Karen Smith (2016). Community resilience and the multiple levels of social change. Journal of Social Marketing, 6 (3), pp 240-257.

Daellenbach K, L Zander, P C Thirkell (2016). A sensemaking perspective on arts sponsorship decisions, Arts and the Market. 6 (1), pp 68-87.

Daellenbach, K., Kusel, R., Rod, M. (2015). The ties that bind? Online musicians and their fans. Asia Pacific Journal of Marketing and Logistics, 27(2), pp. 168-190.

Vredenburg, J., Vredenburg, H., Daellenbach, K., and Daellenbach, U (2015). Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation. International Journal of Public Law and Policy, 5(2), p. 137-161.

Daellenbach, K., 'Thirkell, P., and Zander, L. (2013). 'Examining the influence of the individual in arts sponsorship decisions', Journal of Nonprofit and Public Sector Marketing, 25:1, pp. 81-104.

Daellenbach, K., (2012) 'Understanding the decision making processes for arts sponsorship, International Journal of Non-profit and Voluntary Sector Marketing, 17(4), pp. 363-374.

View further publications by Kate Daellenbach