Dr Daniel Laufer

Associate Professor—Marketing School of Marketing and International Business

AProf Dan Laufer profile picture


Dr Daniel Laufer, PhD, MBA (The University of Texas at Austin, USA), is an Associate Professor of Marketing, and a former head of the school and member of the faculty management team (2014-2017).

His research interests lie in the areas of marketing communications, consumer behaviour, international marketing and crisis management. Dr Laufer's main focus over the past few years has been on topics relating to the psychology of blame and crisis communications, and he talks about his research in this linked video clip. In 2015 he also served as a sole guest editor on a special issue about Crisis Management for the well-known managerial journal Business Horizons. The is the first time in the 50-year history of the journal that a special issue on this important topic has been published (see http://www.sciencedirect.com/science/journal/00076813).

Before coming to New Zealand, Dr Laufer was a faculty member at major universities in the USA, and he also taught at leading business schools in Germany, South Korea, Mexico, Canada, Israel and Austria. Prior to entering academia, Dr Laufer worked as a manager at a "Big 4" accounting firm in the USA. He was also the owner and founder of his own international consulting firm for which he was selected by ABC News in Houston, Texas as their "Business Person of the Week"

Dr Laufer's published research involves data collected from consumers around the world (North America, Europe, Asia), and his articles have appeared in leading academic journals including the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, the European Journal of Marketing, Psychology and Marketing, International Marketing Review, and Public Relations Review.

In addition to his publications, Dr Laufer is frequently quoted in the media as an expert on topics related to Crisis Management. He serves on a panel of experts for the Wall Street Journal commenting on best practices in Crisis Management, and Dr Laufer’s commentary has also appeared in other major global media outlets as well. These include the Associated Press, CNN, BusinessWeek, Sina News in China, Nikkei Business Daily in Japan, the Korea Times in South Korea, Radio New Zealand and the New Zealand Herald.

Dr Laufer has taught executive courses on the topic of Crisis Management at leading universities worldwide, and his article about the importance of Crisis Management courses in business schools ("Charting a Course Through Crisis") was published in the AACSB's magazine BizEd in 2010.

Dr Laufer’s work is also of great interest to industry, and he was featured by the global consulting firm PwC as an expert on Crisis Management in their magazine in both the USA and New Zealand (2010 and 2013). He is also currently featured on PwC’s website in the USA.


BSc Buffalo; MBA, PhD Texas

Current research projects

My current research projects focus on topics related to:

1. Crisis communications in an international context;

2. Understanding the role of regulatory fit in marketing communications.

Research interests

Marketing Communications, Crisis Communications, Consumer Behaviour, International Marketing, and Crisis Management

Achievements and awards

Member of Editorial Boards - Journal of Business-to-Business Marketing (JBBM) and Business Horizons- JBBM is the premier journal in the area of Business-to-Business Marketing, and Business Horizons is a leading managerial journal

Article on managing product harm crises (Laufer & Coombs, 2006) was listed as one of the most highly cited articles in the journal Business Horizons (2011)

Nominated for Best Dissertation Award at the University of Texas at Austin (2001)

Recipient of Distinguished Service Award - Journal of Accountancy (2001):

Served as Editorial Advisor for the Journal which is sent to all members of the American Institute of Certified Public Accountants (over 360,000 CPAs in the USA).

Recipient of Elijah Watt Sells Award - Scored in the top 107 in the USA on the CPA Exam in 1991 (out of approximately 70,000).

Teaching interests

Marketing Communications, International Marketing, Consumer Behaviour, Crisis Management

Selected publications

Tamar, Avnet and Daniel Laufer, “Exploring the effectiveness of creating regulatory fit in crisis communications: Can it change perceptions of media coverage during a crisis?”, Business Horizons 2014 (in press).

Laufer, Daniel, “Emerging issues in crisis management”, Business Horizons (in press).

Laufer, Daniel, “The feelgood factor”, Communication Director 2014 (2).

Avnet, Tamar, Laufer, Daniel and Higgins, E. Tory. “Are All Experiences of Fit Created Equal? Two Paths To Persuasion.” Journal of Consumer Psychology 2013 Vol 23 (3).

Laufer, Daniel “How Should a Global Brand Manager Respond to an Ambiguous Product-Harm Crisis?”, Advances in International Marketing 2012 Vol 23.","sans-serif";">

Silvera, David, Meyer, Tracy and Laufer, Daniel. “Age-related reactions to a product harm crisis” Journal of Consumer Marketing 2012 Vol 29 (4).

Gregoire, Yany, Laufer, Daniel and Tripp, Tom “A Comprehensive Model of Customer Direct and Indirect Revenge: Understanding the Effects of Perceived Greed and Customer Power.” Journal of the Academy of Marketing Science. 2010 Vol 38 (6).

Laufer, Daniel Silvera, David, McBride Brad and Schertzer, Susan. “Communicating Charity Successes Across Cultures: Highlighting Individual or Collective Achievement?” European Journal of Marketing, 2010 Vol 44 (9/10).

Laufer, Daniel and Jung, Jae Min. “Incorporating Regulatory Focus Theory in Product Recall Communications to Increase Compliance with a Product Recall.” Public Relations Review 2010 Vol 36 (2).

Laufer, Daniel , Kate Gillespie, and David Silvera, “The Role of Country of Manufacture in Consumers’ Attributions of Blame for an Ambiguous Product-Harm Crisis”, Journal of International Consumer Marketing, 2009 Vol 21 (3).

Schertzer, Susan, Daniel Laufer, David Silvera, and Brad McBride, “A Cross-Cultural Validation of a Gender-Role Identity Scale in Marketing”, International Marketing Review, 2008 Vol 25 (3).

Laufer, Daniel and Timothy Coombs, “How Should a Company Respond to a Product-Harm Crisis? The Role of Corporate Reputation and Consumer-Based Cues”, Business Horizons, 2006 Vol. 49 (5).