School of Marketing and International Business


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Poster award for SMIB summer scholar

31 March 2015

Professor Kate McGrath congratulating Lauren Chalmers SMIB Marketing Honours student, Lauren Chalmers, took out one of three commerce prizes at this year’s Summer Gold Poster Competition held at The Hub in Kelburn. The competition offers summer research scholars the chance to submit a poster or video to present their work and findings to a general audience.

Lauren’s scholarship topic investigated advertising of the WWII “Make Do and Mend” campaign, which communicated the importance of making do and re-using in a period of scarce resources and significant rationing of essential products. The judges were impressed by the quality of content and creative appeal of Lauren’s poster, commenting on the clever use of World War Two-era magazine advertisements. They also praised the use of a monochrome colour palette and the artful organisation of typefaces and illustrations used to provoke both nostalgia and interest in the research.

Guests at the event were able to view a range of posters entered into the competition from across the university. Posters entered by other SMIB Summer Scholars were also of a very high standard and compared favourably alongside those from other disciplines.

SMIB Summer Scholars included:

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Corporate social responsibility in the spotlight

30 March 2015

Professor Sankar Sen speaking at the BNZ Harbour Quays

More than 100 Victoria Business School alumni and stakeholders gathered at BNZ, Harbour Quays on March 17 to attend a public lecture by Professor Sankar Sen. Professor Sen delivered an engaging lecture on Corporate Social Responsibility (CSR), an issue that is increasingly important to the business community, but which many companies are struggling to optimise. He spoke of how companies can optimise their CSR efforts to create value for both themselves and society.

The public lecture followed an earlier presentation at the School of Marketing and International Business. In this presentation, Professor Sen spoke to the school’s academic staff and PhD students about consumer reactions to CSR in the case of disaster relief. Professor Sen’s research in this area attempts to understand consumer reactions to marketer actions by focusing on two factors: the nature of corporate contributions and consumers’ perceived controllability of the disaster.

Professor Sen has lectured extensively on CSR in academic and industry forums worldwide. His research has appeared in both academic and practitioner-directed journals and been cited in leading media outlets. During his visit at SMIB, Sankar Sen was interviewed by journalists from Radio New Zealand and Stuff.

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Myanmar daughter follows in father’s footsteps

12 January 2015

Ohnmar Aung Naing Oo and Aung Naing Oo

Ohnmar Aung Naing Oo (Cheryl) from Myanmar, with father Aung Naing Oo

When Ohnmar Aung Naing Oo (known as Cheryl) from Myanmar graduated in December it was a dream come true for her father, who also studied at Victoria.

When Ohnmar Aung Naing Oo (known as Cheryl) from Myanmar graduated from Victoria University of Wellington in December it was a dream come true for her father, who also studied at Victoria.

Aung Naing Oo (known as Oo), who is a government official in Myanmar, was part of Victoria’s English Language Training for Officials (ELTO) programme from 2002-3.

He says he was impressed with the quality of the teaching on the programme, as well as the safety of Wellington city and the stunning New Zealand landscape.

"I really wanted my daughter to experience study at Victoria as well," says Oo, who travelled to New Zealand with his wife and younger daughter to see Cheryl cross the stage at graduation.

Cheryl studied international business and management at Victoria Business School full-time for three years, starting off with a Foundation Studies year.

"I made most of my friends in the Foundation programme," she says. "It was really great to work with students from other faculties and share knowledge."

She says her studies in New Zealand have prepared her well for a career in international business and plans to complete a paper in business law in Myanmar next year, to familiarise herself with local law, before seeking work.

Myanmar's tertiary system is quite different to New Zealand, says Oo, with all universities run by the government, although recently a law has been passed that will allow Myanmar universities to be set up as autonomous institutions, enabling them to collaborate with foreign universities for the first time.

"Reading is emphasised at university in Myanmar, but there are less opportunities for innovation and individual thinking," he says.

Cheryl agrees: "Back in my country we have to do exactly what the teacher says, but here when I did projects I could explore my emotions and own thoughts."

Oo says his fluency in English increased considerably on the ELTO programme, and as a result he was promoted to a position that involves working internationally.

He is now Director-General of Myanmar’s Directorate of Investment and Company Administration, in charge of the Myanmar government’s increased drive to attract foreign investment.

"I was really fortunate to come to New Zealand, it really helped my career a lot. English has become a big part of my job."

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