School of Marketing and International Business


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Connecting with China

27 April 2016

AProf Daniel Laufer and Professors Yang and Wei from Jinan UniversitySMIB Head of School, Dan Laufer, was recently invited as a guest speaker at Jinan University in Guangzhou China. He spoke on publishing in international marketing journals at the leading Chinese university.

Dan has published a number of articles in top marketing journals such as Journal of Consumer Psychology and the Journal of the Academy of a Marketing Science, and is internationally regarded as an expert on crisis management issues.

Jinan University is one of China's leading research universities, and is considered a National Key University by the Chinese Government.

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Summer scholar wins Summer Gold

18 April 2016

Congratulations to summer scholar Katelynn Fuller, who won a prize last week for her poster in the Summer Gold Competition.

Katelynn Fuller: Advertising Health Messages to Children
Summer Gold prizewinner Katelynn Fuller

Prizewinner Katelynn Fuller

Marketing student Katelynn Fuller won best poster prize in the Best Visual Presentation category with her poster "I want it NOW".

Katelynn's research project, "Advertising health messages to children – How do we influence kids' "now" thinking?", looked at designing advertising messages to positively influence children’s health and food choices.

After getting familiar with the background literature, she was involved in developing the questionnaire, recruiting schools, and assisting with field work. Katelynn's research skills were also extended by assisting with the preliminary data analysis.

Schools were very receptive to the project's healthy eating message. During the project Katelynn learned how to put child participants at ease to facilitate interactions, which according to her supervisor is an invaluable skill for conducting research with children.

Katelynn was supervised by Janine Williams from the School of Marketing and International Business.

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Dr Revti Raman presents research at INZBC chapter launch

23 March 2016

Dignitaries at the launch of the Wellington chapter of the India New Zealand Business Council

Guests at the launch of the INZBC Wellington chapter: (L-R) Jay Changlani (INZBC), Moira Turley (MFAT), A/Prof Dan Laufer (VBS), Mayor Celia Wade-Brown, Sandeep Sood (Indian High Commission), Robert Barker (INZBC), Dr Revti Raman (VBS), H.E Sanjiv Kohli (Indian High Commissioner), Wenceslaus Anthony (INZBC), Professor Siah Hwee Ang (VBS), Claire Williams (VBS)

School of Marketing and International Business researcher Dr Revti Raman was the guest speaker when the University hosted the launch of a new chapter of the India New Zealand Business Council (INZBC) in Wellington last week.

The event was well attended by key stakeholders from both business and government, with Mayor Celia Wade-Brown welcoming the new Indian High Commissioner designate H. E. Sanjiv Kohli in her opening remarks.

The Mayor noted the presence of MFAT, NZTE, members of Parliament including Dr Parmjeet Parmar, and other government organisations, as strong indicators of ongoing support for INZBC's work enhancing trade relations between India and New Zealand.

INZBC partnered with Victoria Business School to organise this event, and invited Dr Raman to give a presentation on 'Managing India New Zealand Institutional Challenges for Success', which was based on his recent studies.

"INZBC thought it would be good to share my key findings, as it fits well with this audience," says Dr Raman, a senior lecturer at the School of Marketing and International Business.

"I see my project as of applied nature, which could be useful for New Zealand business managers doing business with India."

Funded by the India New Zealand Education Council, Dr Raman's project focuses on enabling businesses, academics and governments from both countries to effectively engage in fruitful and economically robust relationships.

Head of School of Marketing and International Business, Associate Professor Dan Laufer, says it was great to see the School’s research making an impact beyond academia and reaching senior government officials, as well as the business community.

The BNZ Chair in Business in Asia, Professor Siah Hwee Ang, says India is a key part of Victoria’s strategic focus to enable and support New Zealand’s position as an Asia-Pacific trading nation.

"While sharing historical ties, India and New Zealand businesses continue to face cross-border institutional environment challenges in their engagements, and Dr Raman’s project enhances our understanding in this arena."

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