School of Marketing and International Business

Event Archive

Previous Events

The following is an archive of previously held seminars.

On this page:

Do Outsourcing and Non-Outsourcing New Zealand Manufacturing SMEs Perform and Perceive International Outsourcing Differently?

Date: Friday, 14th January 2011.
Time: 1.45 pm - 2-45 p m.
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Dr Revti Raman.
International outsourcing of goods and services has become an integral part of the value chain of many firms. However, most of the outsourcing research relates to MNEs with a little emphasis on SMEs and outsourcing decision - performance relationships. This study fills in this important gap in research by focussing on outsourcing perception and performance differences between outsourcing and non-outsourcing manufacturing SMEs in New Zealand. The findings suggest that SMEs engaged in international outsourcing perform significantly better than non-outsourcing SMEs. We find partial evidence for the impact of outsourcing factors on outsourcing decision. Implications and limitations of the study are discussed. Key words: Outsourcing, Small and Medium Enterprises, New Zealand. Note: This is a draft paper and I am looking forward for your suggestions to refine it further for a possible journal submission.

For More Information:
Contact: Dr Revti Raman.
Phone: 04 463 7452
Email: address

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Subsidiary Knowledge Flows in Multinational Corporations: Research Accomplishments, Gaps, and Opportunities.

Date: Tuesday, 12 October 2010.
Time: 1.00 pm - 2-00 p m.
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Dr Zaidah Mustaffa.

Dr Zaidah Mustaffa. Zaidahs a Teaching Fellow at the School of Marketing and International Business. Her PhD in International Business is from University of Auckland. Zaidah's current research covers the topics of cross-border knowledge flows, social networks and MNC subsidiary management. Research on knowledge flows in multinational corporations has grown considerably over the last decade. It has become more fluid, prone to multiple definitions and measures of the same notions and constructs and exposed to contrary findings. We systematically review and classify the literature on knowledge flows in multinational corporations by focusing on the subsidiary as the focal unit of analysis. We differentiate between knowledge inflows and outflows and between vertical and horizontal flows. In parallel to this, we classify the literature into four categories depending on the focus of examination: knowledge characteristics, actors involved in the knowledge flows, relationships between these actors and outcomes of knowledge flows. On the basis of 92 articles published in 15 top Management and International Business journals from 1996 to 2009 inclusive we identify key accomplishments, existing gaps and possible future research directions The paper is co-authored with Professor Snejina Michailova from the University of Auckland.

For More Information:
Contact: Dr Zaidah Mustaffa
Phone: 04 463 6912
Email: address

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Towards a Paradigm Shift in Sales Promotion: How Muslims Value Embedded Premium Promotion

Date: Tuesday, 13th April 2010.
Time: 1.00 pm - 2-00 p m.
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Suzana MD Samsud will be presenting her PhD proposal.

Suzana is a PhD student in International Business within the School of Marketing and International Business. Traditional sales promotion which reduces price or quantity has been shown to destroy brand equity and be unprofitable in the long term. However, embedded premium sales promotion has been shown to be a more effective strategy in enhancing brand equity. In addition, the benefit congruency of sales promotion has often been viewed from utilitarian and hedonistic perspectives but not from a religious perspective. This study will investigate how the Muslim youth market perceive the value expression benefit of embedded premium promotion with religious cause. A model is proposed to show the linkages between religiosity, values, attitude, purchase intention and attributes of the embedded premium. The findings of this research will reveal the effectiveness of embedded premium promotion strategy to religious consumers, thus suggesting a possible paradigm shift in the sales promotion theory from monetary and consumer oriented focus to a non monetary, social oriented focus.

For More Information:
Contact: Jacqui FitzGerald
Phone: 04 463 6919
Email: address

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Teaching Round Table Discussion 2.

Date: Tuesday, 18 May 2010.
Time: 12.00 noon - 1-00 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Dr Peter November, Senior Lecturer, Marketing within the School of Marketing and International Business.

Dr Peter November continues to lead discussions on suggestions for topics such as assessment systems other than exams and assignments, and what we can do to encourage student-student relationships as well as student-staff relationships. If there is time, he might outline a psychotherapy conceptual framework that can be applied to student-staff relationships.

For More Information:
Contact: Dr Peter November
Phone: 04 463 5431
Email: address

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Teaching Round Table Discussion 1

Date: Tuesday, 11 May 2010.
Time: 12.00 noon - 1-00 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Dr Peter November, Senior Lecturer, Marketing within the School of Marketing and International Business.

Dr Peter November is leading a discussion on teaching, based on some of the (strange - different) things that he does in his courses. He would like to start with Power Point and show the odd things you can do with it. He encourages people who would like to share with the group to bring along examples of their slides.

For More Information:
Contact: Dr Peter November
Phone: 04 463 5431
Email: address

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Are We Making 'Smart Choices'; in Evaluating Front-of-Package Nutrition Icons? Assessing Effects of Smart Choices vs. Traffic Light - Guideline Daily Amounts.

Date: Friday 30th April 2010.
Time: 12.00 noon - 1-00 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Jeremy Kees, PhD, Assistant Professor of Marketing at Villanova School of Business, Villanova, University, USA.

Consumers of packaged goods products in the U.S. now face an onslaught of front-of-package (FOP) nutrition icons and symbols, including (at one time) the controversial 'Smart Choices' single summary indicator. In a between-subjects experiment with 520 adult participants, we compare effects of the Smart Choices (SC) icon, the more complex Traffic Light - Guideline Daily Amounts icon (TL-GDA), and a no FOP icon control for a nutritionally moderate food that qualifies for the SC icon. Drawing from signal theory, we predict and find that the SC icon can lead to positive (and potentially misleading) nutrient evaluations and product healthfulness when compared to the TL-GDA icon or no package icon control. We also find that nutrition consciousness is more likely to moderate effects related to the Nutrition Facts panel than the FOP nutrition icon information. We offer important implications of results for food manufacturers, nutrition researchers, and the public health community.

For More Information:
Contact: Professor Peter Thirkell
Phone: 04 463 5086
Email: address

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Developing Outsourcing and Offshoring Research Agenda from New Zealand Perspective

Date: Tuesday 13th April 201.
Time: 1.00 noon - 2-00 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Dr Revti Raman, Lecturer in International Business within the School of Marketing & International Business.

International outsourcing of goods and services is a highly debated and apparently unstoppable process in the foreseeable future. There has been a significant research in the area during the last two decades. However, certain questions remain unanswered. This presentation intends to share the current state of research on the topic to explore potential research questions for analysis from New Zealand perspective.

For More Information:
Contact: Dr Revti Raman
Phone: 04 463 7452
Email: address

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Structural Equation Modelling (SEM) Workshop

Date: Thursday 8th April 2010.
Time: 1.00 noon - 2-00 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Professor Ashish Sinha, Professor of Marketing with the University of NSW, Sydney, Australia.

A Workshop on 'Structural Equation Modelling (SEM)'. It was well attended by academic staff and PhD students from the School of Marketing and International Business.

For More Information:
Contact: Jayne Krisjanous
Phone:  04 463 6023
Email: address

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Marketing and Design: Common Interests or Convergent Ways?

Date: Tuesday 30th March 2010.
Time: 12.15 noon - 1.15 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Professor Peter Thirkell - Professor of Marketing within the School of Marketing and International Business.

Marketing at its heart is about harnessing the capabilities of organisations to meet customer needs and aspirations. Design at its heart is about conceiving highly creative solutions to what people need to get done. Conceptually there is significant common ground between marketing and design - yet in practice they typically operate independently. This presentation explores the ways in which marketing and design could fruitfully collaborate, along with a research agenda.

For More Information:
Contact: Prof. Peter Thirkell
Phone: 04 463 5086
Email:  address

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Consumer Vengeance: Scapegoating in the 2008 Chinese Milk Contamination Crisis

Date: Tuesday 16th March 2010.
Time: 1.00 pm - 2.00 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter:Dr Hongzhi Gao Senior Lecturer within the School of Marketing and International Business.

When a multi-brand product-harm crisis occurs, consumers seek vengeance towards those being held responsible in the crisis. Drawing on attribution theory, we investigate how 'observer' and 'actor' perspectives influence scapegoat effects. We argue that 'observer' consumers are less likely to engage in scapegoating while revenge-seeking consumers and self-justified consumers are more likely to search easy scapegoat targets. The 2008 Chinese milk contamination crisis provides an opportunity to study scapegoating effects.

For More Information:
Contact: Dr Hongzhi Gao
Phone: 04 463 6914
Email: address

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The Cohort Connection: Marketing to Shared Experiences

Date: Tuesday 4th March 2010.
Time: 12.15 pm - 1.15 pm
Venue: Level 11 Rutherford House, RH 1113.
Presenter: Professor Charles Schewer, University of Massachusetts, Amherst.

Ever wonder why today's youth love tattoos and bodypiercing, while their parents, and especially their grandparents, don't? Are you surprised that those in retirement today still save for 'that rainy day' while today's baby boomers don't find 'saving' in their vocabulary? If you are intrigued by such questions then you will enjoy this presentation by Charles Schewe on Generational Cohort Segmentation, a new research tool for better understanding consumer markets. Cohort segmentation is based on the understanding that the historic events that are happening in the...

For More Information:
Contact: Prof. Peter Thirkell
Phone: 04 463 5086
Email:  address

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We host various events throughout the year. There are currently no upcoming events, check for University wide events at Victoria Events.