Brown Bag Series
The Brown Bag Series is a forum in which ideas and information on research-related things of interest - projects, papers, new ideas and half-baked hunches etc were shared in an informal setting.
The discussions centered around research-in-progress and were led by one or more of the school's academic staff.
Examples include:
- formulating new research projects,
- developing models,
- discussing alternative theoretical approaches, or
- appropriate statistical methods.
11th June: Kate Daellenbach
Corporate Decision-making in support of the arts: A New Zealand Perspective
In the spirit of the 'brown bag', Kate will be giving something of a progress report on her PhD research. Her research is “theory-building” and she is at a rather exciting stage of iterating between theory and results, with the goal being to come up with a series of propositions. Keeping this in mind, Kate will share a few themes that seem to be prominent. Your thoughts, comments and input will be most welcome.
Background
Arts organisations actively seek out corporate support to fulfil a revenue stream in their budget. At the same time corporations appear to be viewing sponsorship and philanthropy as an ever more strategic activity, yet little is known about the actual decision-making processes these corporations undergo. Examination of literature from sponsorship and philanthropy reveals that aspects around the “black box” of these decisions have received attention, but the box has not been systematically opened. The literature reveals that a gap exists to study these processes in more depth. The research question is therefore posed: How do New Zealand corporations make decisions to support the arts? Research in Organisational Buying Behaviour and decision-making theory provides a lens through which to view these processes, and a subsequent framework was put forward to initially inform the proposed research.
A multiple case study approach was taken in which 10 cases were examined. Multiple informants were interviewed from both sides of each relationship to contribute to the development of the cases. Interviews were coded and analysed, case summaries were developed, iterative analyses have been (and continue to be) undertaken both within and between cases, and discussion is in process of being developed.
7th May: Cruise Yu
Business Relationship Development of Foreign Firms Operating in China
Cruise Yu, PhD Candidate and Assistant Lecturer in the School of Marketing and International Business, presented his Report on Business Relationship Development of Foreign Firms Operating in China and is welcoming the opportunity to have discussion and feedback from his colleagues.
April 9: Kim Fam
Kim has conducted a study on the relationship between attitudes towards advertising, ad likeability and dislikeability, and buying behaviour in Asia together with colleagues Reinhard Grohs (University of Vienna) and Chung-Leung Luk (City University of Hong Kong). The results will be presented, and the question to be discussed is what streams of earlier research can help us interpret the results from Shanghai, Hong Kong, Jakarta and Mumbai, in order to extend (and possibly build new) theory.
November 5: Udo Zander
Brown Bag Series Kick-Off - A brief history of knowledge generation
November 27: Audra Mockaitis and Lena Zander
In the last three decades, we have witnessed a surge in cross-cultural leadership research, yet the field has not progressed much beyond reconfirming that culture matters. The field also has not moved beyond predicting the influence of culture on attitudes toward leadership, and little research as yet exists about leader behaviour. We propose a model for unifying the different strands of research on leadership in a cross-cultural context and arriving at a systemic answer to how and when culture and/or other factors matter in predicting leadership behavior. We will present our model and some preliminary results for discussion and would like your input into how we may progress with our empirical study.