School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of the Victoria Business School at Victoria University of Wellington.

The School provides a challenging and stimulating learning environment for students of Marketing and International Business. Our strong commitment to teaching is underpinned by first-hand research experience and the expertise of our academic staff.

Learn more about the school of Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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18 November 2015 Research on "trolling" wins KSMS Conference Award
Congratulations to Dr Yuri Seo and Mathew Rex, a former honours student in Marketing, for receiving the Best Conference Paper Award at the 2015 KSMS International Conference hosted by Yonsei University. Read more
28 September 2015 'Volkswagen crisis' bad news for German companies
A/Prof Dan Laufer, a global expert in crisis management, believes the "Volkswagen crisis" is a serious threat to the survival of the car manufacturer and could have repercussions for other German companies. Read more
15 September 2015 International Business students treated to top-level speaker
Third-year International Business students have been given an insight into diplomatic life and the kinds of challenges that it presents by His Excellency Carmelo Barbarello, the Ambassador of Italy. Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

StephanieHooperBest paper award for Stephanie Hooper

Former Master’s student Stephanie Hooper, and her supervisor Dr Micael-Lee Johnstone, won Best Paper for the Consumer Behaviour track at an international marketing conference in Limerick, Ireland, earlier this year.

Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

Social media: what do fans expect from musicians?

 Dr Kate Daellenbach discusses what is important to fans of musicians when they are on social media.


GPMM Conference 2015

The Global Political Marketing and Management Conference brought together government, political science and political marketing communities to investigate the trends and impact of political marketing and management in today’s society.

Visit the conference website 

New Zealand Herald: Eye on Asia

 The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.

Nguyen Hoang Sinh


Completed his postgrad degree in Commerce at Curtin University in Australia before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.

More about our PhD students »