School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of Victoria Business School and offers a wide range of programmes to an increasingly diverse student population.

We strive to provide a challenging and stimulating learning environment for everybody associated with the School. Find out more about our academic programmes, staff, research and events.

We are strongly committed to our role in teaching at undergraduate, postgraduate and post experience levels. Our commitment to teaching is underpinned by first-hand research experience. The relationship between our teaching and our research means that we offer first class study in Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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May1Public LecturesMarketing Strategy in the Context of Social Enterprise Dualities
Date: 1 May 2015
Time: 3.00 pm
Venue: Rutherford House, Level 12 Boardroom
It is expected that social enterprises (SEs) will grow in number and importance in… Read more

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12 January 2015 Myanmar daughter follows in father’s footsteps
When Ohnmar Aung Naing Oo (known as Cheryl) from Myanmar graduated in December it was a dream come true for her father, who also studied at Victoria. Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

Nguyen Hoang Sinh


Completed his postgrad degree in Commerce at Curtin University in Australia before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.

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Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

She joined fellow SMIB PhD graduates Farhana Newaz, Lachlan McLaren and Lin Yang at the Victoria University graduation ceremony in December 2014 at the Michael Fowler Centre. We wish them all the best.

New Zealand Herald: Eye on Asia


The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.