School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of the Victoria Business School at Victoria University of Wellington.

The School provides a challenging and stimulating learning environment for students of Marketing and International Business. Our strong commitment to teaching is underpinned by first-hand research experience and the expertise of our academic staff.

Learn more about the school of Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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May1Public LecturesMarketing Strategy in the Context of Social Enterprise Dualities
Date: 1 May 2015
Time: 3.00 pm
Venue: Rutherford House, Level 12 Boardroom
It is expected that social enterprises (SEs) will grow in number and importance in… Read more

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13 April 2015 Best Qualitative Paper in International Business: finalists announced
A paper co-authored by Dr Hongzhi Gao has been nominated for the Best Qualitative Paper… Read more
2 April 2015 IMR editor spends week at Victoria
Visiting Scholar, Professor John Cadogan, gave a public lecture on the role of market orientation… Read more
31 March 2015 Poster award for SMIB summer scholar
SMIB Marketing Honours student, Lauren Chalmers, took out one of three commerce prizes at this… Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

Nguyen Hoang Sinh


Completed his postgrad degree in Commerce at Curtin University in Australia before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.

More about our PhD students »

Social media: what do fans expect from musicians?

 Dr Kate Daellenbach discusses what is important to fans of musicians when they are on social media.

Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

She joined fellow SMIB PhD graduates Farhana Newaz, Lachlan McLaren and Lin Yang at the Victoria University graduation ceremony in December 2014 at the Michael Fowler Centre. We wish them all the best.

New Zealand Herald: Eye on Asia


The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.