School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of Victoria Business School and offers a wide range of programmes to an increasingly diverse student population.

We strive to provide a challenging and stimulating learning environment for everybody associated with the School. Find out more about our academic programmes, staff, research and events.

We are strongly committed to our role in teaching at undergraduate, postgraduate and post experience levels. Our commitment to teaching is underpinned by first-hand research experience. The relationship between our teaching and our research means that we offer first class study in Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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Jun5-7ConferencesGlobal Political Marketing and Management Conference 2015
Date: 5-7 June 2015
Time: 4.00 pm
Venue: Royal Society of New Zealand, 11 Turnbull St, Thorndon, Wellington 6011
The theme of Global Political Marketing and Management Conference 2015 explores the recent trend… Read more

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19 December 2014 A modern take on an ancient tradition
Kiwis commonly embark on an 'OE' after finishing their studies and Israelis do a long trip after military service, but there is no other form of youth travel quite like Wanderschaft in Germany. Read more
12 December 2014 Media commentary from SMIB academic
Dan Laufer, Head of the School of Marketing and International Business, was invited by the Wall Street Journal to provide commentary on a crisis facing Walgreen, the largest drug retailing chain in the world. Read more
12 December 2014 Insights into permission-based mobile advertising
A technology that involves users signing up to receive marketing messages from local businesses is likely to reach our shores soon, according to VBS researcher Dr James Richard. Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

Thought about Tutoring in 2015?

We're currently looking for Marketing & International Business students to join the Tutor Programme for Trimester 1, 2015. 

Nguyen Hoang Sinh


Completed his postgrad degree in Commerce at Curtin University in Australia before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.

More about our PhD students »

Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

She will be joining fellow SMIB PhD graduates Farhana Newaz, Lachlan McLaren and Lin Yang at the Victoria University graduation ceremony on December 10 at the Michael Fowler Centre. We wish them all the best.

New Zealand Herald: Eye on Asia


The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.