School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of the Victoria Business School at Victoria University of Wellington.

The School provides a challenging and stimulating learning environment for students of Marketing and International Business. Our strong commitment to teaching is underpinned by first-hand research experience and the expertise of our academic staff.

Learn more about the school of Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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Aug3Construct Creation: Methodological Concerns
Date: 3 August 2015
Time: 12.00 pm
Venue: RH 1113
Within attitude theory, there is a very fundamental debate over whether attitudes are stored… Read more
Aug14Breakout Multinationals: Emerging Market Multinationals in Global Value Chains
Date: 14 August 2015
Time: 9.00 am
Venue: RH 1113
While Huawei, Tata Motors, and Embraer, are among the most common names when emerging… Read more

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29 July 2015 Former Master’s student and supervisor prove a winning pair
Former Master’s student Stephanie Hooper, and her supervisor Dr Micael-Lee Johnstone, won Best Paper… Read more
2 July 2015 Dan Laufer comments on crisis management at Toyota
Associate Professor Dan Laufer was one of three crisis experts asked to evaluate how well Toyota has handled a recent situation Read more
9 June 2015 Political marketing focus of weekend conference
Over 40 academic scholars and practitioners attended the Global Political Marketing and Management Conference from 5-7 June. Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

She joined fellow SMIB PhD graduates Farhana Newaz, Lachlan McLaren and Lin Yang at the Victoria University graduation ceremony in December 2014 at the Michael Fowler Centre. We wish them all the best.

Social media: what do fans expect from musicians?

 Dr Kate Daellenbach discusses what is important to fans of musicians when they are on social media.


GPMM Conference 2015

The Global Political Marketing and Management Conference brought together government, political science and political marketing communities to investigate the trends and impact of political marketing and management in today’s society.

Visit the conference website 

New Zealand Herald: Eye on Asia


The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.

Nguyen Hoang Sinh


Completed his postgrad degree in Commerce at Curtin University in Australia before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.

More about our PhD students »