School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of the Victoria Business School at Victoria University of Wellington.

The School provides a challenging and stimulating learning environment for students of Marketing and International Business. Our strong commitment to teaching is underpinned by first-hand research experience and the expertise of our academic staff.

Learn more about the school of Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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Jun5-7ConferencesGlobal Political Marketing and Management Conference 2015
Date: 5-7 June 2015
Time: 4.00 pm
Venue: Royal Society of New Zealand, 11 Turnbull St, Thorndon, Wellington 6011
The theme of Global Political Marketing and Management Conference 2015 explores the recent trend… Read more

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18 May 2015 Two papers accepted by Journal of Business Research
Upcoming issues of the Journal of Business Research will feature two papers by SMIB lecturers Dr Yuri Seo and Dr Aaron Gazley. Read more
13 April 2015 Best Qualitative Paper in International Business: finalists announced
A paper co-authored by Dr Hongzhi Gao has been nominated for the Best Qualitative Paper… Read more
2 April 2015 IMR editor spends week at Victoria
Visiting Scholar, Professor John Cadogan, gave a public lecture on the role of market orientation… Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

She joined fellow SMIB PhD graduates Farhana Newaz, Lachlan McLaren and Lin Yang at the Victoria University graduation ceremony in December 2014 at the Michael Fowler Centre. We wish them all the best.

Social media: what do fans expect from musicians?

 Dr Kate Daellenbach discusses what is important to fans of musicians when they are on social media.


GPMM Conference 2015

The Global Political Marketing and Management Conference will bring together government, political science and political marketing communities to investigate the trends and impact of political marketing and management in today’s society.

Visit the conference website 

New Zealand Herald: Eye on Asia


The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.

Nguyen Hoang Sinh


Completed his postgrad degree in Commerce at Curtin University in Australia before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.

More about our PhD students »