School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of the Victoria Business School at Victoria University of Wellington.

The School provides a challenging and stimulating learning environment for students of Marketing and International Business. Our strong commitment to teaching is underpinned by first-hand research experience and the expertise of our academic staff.

Learn more about the school of Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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27 April 2016 Connecting with China
SMIB Head of School, Dan Laufer, was recently invited as a guest speaker at Jinan University in Guangzhou China. Read more
18 April 2016 Summer scholar wins Summer Gold
Congratulations to our summer scholar Katelynn Fuller, who won a prize last week for her poster in the Summer Gold Competition. Read more
23 March 2016 Dr Revti Raman presents research at INZBC chapter launch
SMIB researcher Dr Revti Raman was a guest speaker when the University hosted the launch of a new chapter of the India New Zealand Business Council (INZBC) in Wellington last week. Read more

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Head of School

Associate Professor Dan Laufer

Associate Professor in Marketing Dan Laufer welcomes you to the School of Marketing and International Business.

StephanieHooperBest paper award for Stephanie Hooper

Former Master’s student Stephanie Hooper, and her supervisor Dr Micael-Lee Johnstone, won Best Paper for the Consumer Behaviour track at an international marketing conference in Limerick, Ireland.

Meet our PhD Graduates

Congratulations to Yuanindita Ingardya, on the successful completion of her PhD. Her research was recently featured on the Vic News website.

Social media: what do fans expect from musicians?

 Dr Kate Daellenbach discusses what is important to fans of musicians when they are on social media.


GPMM Conference 2015

The Global Political Marketing and Management Conference brought together government, political science and political marketing communities to investigate the trends and impact of political marketing and management in today’s society.

Visit the conference website 

New Zealand Herald: Eye on Asia

 The New Zealand Herald has published Professor Siah Hwee Ang's six-part series 'Eye on Asia'. The series examines issues faced by New Zealand businesses that want to conduct business in Asia or with Asian-based enterprises. To view all six articles visit NZ Herald: Eye on Asia.