School of Marketing and International Business

School of Marketing and International Business

The School of Marketing and International Business is part of Victoria Business School and offers a wide range of programmes to an increasingly diverse student population. We strive to provide a challenging and stimulating learning environment for everybody associated with the School. Find out more about our academic programmes, staff, research and events.

We are strongly committed to our role in teaching at undergraduate, postgraduate and post experience levels. Our commitment to teaching is underpinned by first-hand research experience. The relationship between our teaching and our research means that we offer first class study in Marketing and International Business.


AACSB logo

The Faculty is the first in New Zealand to have obtained accreditation from AACSB for both Business and Accounting.

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Aug12Public Lectures2014 Distinguished Lecture Series
Date: 12 August 2014
Time: 6.00 pm
Venue: Government Buildings LT1 (GB LT1)
Associate Professor Dan Laufer, Head of the School of Marketing and International Business at Victoria… Read more
Jun5-7ConferencesGlobal Political Marketing and Management Conference 2015
Date: 5-7 June 2015
Time: 4.00 pm
Venue: Royal Society of New Zealand, 11 Turnbull St, Thorndon, Wellington 6011
The theme of Global Political Marketing and Management Conference 2015 explores the recent trend… Read more

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23 June 2014 India-New Zealand grant for SMIB researcher
A grant from the India New Zealand Education Council will enable senior lecturer Dr Revti Raman to conduct research that will provide practical advice on doing business in India. Read more
28 April 2014 Students create their own league to find legends
Victoria Business School researcher Dr Yuri Seo says that as computer gaming has grown worldwide, a spectator element has developed, as is the case with any other professional sport. Read more
16 April 2014 It ain’t over ’til it’s over: Winning back customers
A study by Dr Annie Liu from the School of Marketing and International Business evaluates customer reacquisition in business-to-business markets, and proposes a formula that sales companies can use to evaluate whether to invest time in wooing lost customers. Read more

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A/Prof Daniel Laufer new Head of School

Associate Professor Dan Laufer

SMIB is pleased to announce that A/Prof in Marketing Dan Laufer has officially taken up the role as Head of School. Read more »

Student Profiles


Gloria Sraha completed her undergraduate studies in Ghana, before heading to the UK and the University of the West of Scotland in 2008 to gain her Master's in International Marketing. She joined SMIB's PhD programme in 2012.
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Student Profiles


Nguyen Hoang Sinh completed his Masters of Commerce at Curtin University in Australia under an AusAid scholarship. From 2007 he held an academic position with Ho Chi Minh City Open University before gaining an NZAid scholarship for a PhD programme in Marketing at Victoria University.
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