Dr Val Hooper

Head of School,
School of Information Management

Introduction

Val has been lecturing for over a decade in diverse areas including Information Systems Management; Electronic commerce; Brand Management; Economics (Micro and Macro); Strategic Management; Marketing Management; Research Methodology; Consumer and Buyer Behaviour; Marketing Communications; Marketing Information Systems; and Practice of Marketing. She has also practiced widely as a management and specialist consultant with clients emanating from a range of industries including industrial engineering, agricultural engineering, a university consortium, a national health research council, the tobacco industry, the hair care industry, national bakeries, education, fruit exporting, information systems and electronic commerce, and data mining.

In 2008 Val was awarded a Vice-Chancellors Strategic Research Scholarship with Judy Brown of SACL. Topic: Information technology, governance decisions and the role of the accountant.

Qualifications

BA, Stellenbosch; Hoer Bib. Dipl, Stellenbosch; MBA, Pretoria; PhD, VUW

Administrative Responsibilities

• Head of the School of Information Management

Research Projects

Val's research focuses on the strategic alignment between IS and marketing, and the impact of that alignment on marketing performance and business performance. Further research interests include all areas pertaining to the strategic application of IS to business performance, to e-commerce, and to m-commerce; as well as the application of IS to marketing performance, including advertising, branding, CRM, consumer behaviour and the sales force; and the concept of urbanisation.

Selected Publications

Hooper, V. A., Huff, S. L. & MacDonald, J. (2011). Tana and the handbag: Extending the model of factors influencing the final price in online auctions. In In Lee (Ed.), E-Business application for product development and competitive growth: Emerging technologies (pp. 344-360). USA: IGI Global.

Hooper, V. (2011). A helluva story! In David Kroenke and Tony Hooper (Eds), Using MIS (pp. 146-149). North Shore, New Zealand: Pearson.

Hooper, V. A., Huff, S. L. & Thirkell, P. C. (2011). A demonstration of the application of methodological pluralism with triangulation: Insights and caveats. Communications of the AIS (article submitted).

Hooper, V. A., Huff, S. L. & Thirkell, P. C. (2010). The impact of the IS-Marketing alignment on marketing performance and business performance. The Database for Advances in Information Systems, 41(1), 36-55.

Hooper, V. A. & Soo, G. (2010). Website implementation by SMEs: An exploration of SMEs� and developers� perspectives. Journal of Electronic Commerce in Organizations (article accepted, to be published).

Hooper, V., Kew, J. & Herrington, M. (2010). The use of mobile phones in developing countries: The case in South Africa. European Conference on Information Systems, 6-10 June, Pretoria, South Africa.

Stuart, J. & Hooper, V. (2009). Sociological factors influencing Internet voting. In C. Reddick  (Ed.), Strategies for local e-Government adoption and implementation: Comparative studies. IGI Global, Hershey, US.

Hooper, V., Vaai, F. (2008). Measuring IS success in SMEs in Samoa'. In Terry Kidd and Irene L Chen (Eds), Social Information Technology: Connecting Society and Cultural Issues (pp. 164-180). Hershey, PA, Information Science Reference.

Hooper, V. (Ed.). (2007). New Zealand Case Studies in Information Systems. Auckland, Pearson Education New Zealand.

Evermann, J., Hooper, V., Yoong, P., Toland, J., Scornavacca, E., (2007). The discovery camp: A talent fostering initiative for developing research capabilities among undergraduate students. Issues in Informing Science and Information Technology, 4, 211-225.

Hooper, V. (2007). Addictive, dependent, compulsive? A study of mobile phone usage. In M. Lynne Markus, J. Felix Hampe, Joze Gricar, Andreja Pucihar and Gregor

Lenart (Eds.), Proceedings of the 20th Bled eConference (pp. 1-14). Kran, Faculty of Organizational Sciences. CD-ROM.

Hooper, V., Huff, S., Thirkell, P. (2007). IS-marketing alignment: Its impacts on marketing performance and on business performance. In Hubert Osterlie, Joachim Schelp and Robert Winter (Eds.), Proceedings of the 15th European Conference on Information Systems (ECIS 2007) (pp. 669-680). St Gallen, Switzerland, Institute of

Information Management, University of St Gallen, 2007). CD-ROM.

Goh, T., Hooper, V. (2007). To TXT or not to TXT: That's the puzzle. Journal of Information Technology Education, 6, 441-453.

Sylvester, A., Hooper, V. (2007). Overcoming teaching challenges in a foundation IS course - an intervention stud. In Felix B. Tan, James Thong, Lech J. Janczewski (Eds.), Proceedings of the 11th Pacific Asia Conference on Information Systems (PACIS) (pp. 160-171). Auckland, School of Business, University of Auckland. CD-ROM.