Dr Jean-Grégoire Bernard - MBusAn Programme Director

MBusAn Programme Director School of Information Management

Research interests

IT Strategy; IT Innovation; IT & Entrepreneurship; IT & Firm Growth

Dr Jean-Gregoire Bernard profile picture


Jean-Grégoire's teaching and research focuses on issues pertaining to the adoption, implementation, and governance of IT-enabled organisational innovations within and across organisations. His work on these topics draws on a mix of qualitative and quantitative methods, and sits at the intersection of information systems and organisation studies. His PhD in Management from Queen's University (Canada) investigated how four firms from the high-tech and creative industries appropriated information technology to generate transparency that enable managers to deal with the challenges of organizational growth.

Jean-Grégoire has been Associate Editor for tracks at the International Conference for Information Systems (ICIS) in 2012-2014, and 2016-2017.  He has been a reviewer for various IS journals, including the Journal of the Association for Information Systems, the Communications of the Association for Information Systems, and Database for Advances in Information Systems, among others.  Before joining the Victoria University of Wellington in 2010, Jean-Grégoire taught at HEC Montréal and acted as research project manager at CIRANO, a Montréal-based academic research centre.


BBA, MSc, HEC Montréal; PhD, Queen's

Administrative responsibilities

  • BCom(Hons)/MCom/MBusAn Programme Director
  • Member of the School of Information Management Human Ethics Committee

Current reseach

Jean-Grégoire is involved in three research streams:

1) Entrepreneurial learning about IT

This stream investigates how entrepreneurs of high-growth ventures learn about opportunities to develop IT innovations, how they acquire IT resources, and how they adopt IT innovations to facilitate scaling and expansion. He is a collaborator on a 5-year ongoing research project hosted by McGill University and funded by the SSHRC (Canada).

2) The competitive and institutional dynamics of markets for IT innovations

This stream looks at how markets for IT innovations are shaped and transformed over time by the interaction of vendors, adopters, industry analysts, consultancies, regulators, and the media. The ethical aspects relevant to the work of IT industry analysts are the focus of a current project.

3) Online communities and social platforms

This stream focuses on how platforms for online communities and peer production, such as Reddit, Flickr, Wikipedia, Soundcloud, etc. become the basis of viable business models and entrepreneurial ventures. The governance and control of platforms which rely on online communities is of particular interest.  Current projects investigate the nature of work accomplished by moderators and volunteers in the maintenance of online communities, and how this work affects the growth and sustainability of platforms.

Administrative responsibilities

  • Member of the SIM Research Committee
  • Member of the SIM Human Ethics Committee

Selected publications

Khanal, P.B., Bernard, J-G., & Aubert, B.A. (2017). IT-Enabled Frugal Effectuation. Proceedings of SIGMIS-CPR' 17. Bangalore, India.

McGillicuddy, A., Bernard, J.-G., & Cranefield, J. (2016). Controlling Bad Behavior in Online Communities: An Examination of Moderation Work. Proceedings of the 37th International Conference on Information Systems (ICIS 2016). Dublin, Ireland.

McRae, C.O., Bernard, J.-G., & Cranefield, J. (2016). Understanding the Internet Pitchfork Mob: Internal Revolutionary Activity in Self-Regulated Online Communities. Proceedings of the 27th Australasian Conference on Information Systems (ACIS 2016). Wollongong, Australia.

Carillo, K., Bernard, J.-G. (2015). How Many Penguins Can Hide Under an Umbrella?  An Examination of How Lay Conceptions Conceal the Contexts of Free/Open Source Software. Proceedings of the 36th International Conference on Information Systems (ICIS 2015). Forth Worth, Texas.

Bernard, J.G., Gallupe, R.B. (2013). IT Industry Analysts: A Review and Two Research Agendas. Communications of the Association for Information Systems, 33(16), 275-302.(c) Association for Information Systems, use for profit is not allowed: http://aisel.aisnet.org/cais/vol33/iss1/16/

Aubert, B. A., Bernard, J. & Caro-Gonzalez, C. (2011). Defining knowledge management system risk. PACIS 2011 Proceedings (pp. 1-17). Brisbane: Queensland University of Technology.

Bernard, J. G. (2006) A typology of knowledge management system use by teams. Proceedings of the 39th Hawaii International Conference on System Sciences (HICSS 2006). Kauai, HI, USA, January 2006.

Bernard, J.G., Rivard, S., Aubert, B. A. (2004). L’exposition au risque d’implantation d’un ERP: éléments de mesure et d’atténuation. Systèmes d’Information et Management, 9(2), 25-50.

Aubert, B. A. and Bernard, J.G. (Eds.) (2004). Mesure intégrée du risque dans les organisations. Presses de l'Université de Montréal, Montréal, QC. ISBN : 2-7606-1966-4.

Bernard, J. G. (2004). System usage and individual performance: A meta-analytical review. Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference. Quebec City, QC, Canada, June 2004.