School of English, Film, Theatre, and Media Studies

This information is for the 2016 academic year. See information for MDIA 209 in 2015.

MDIA-209 – Critical Approaches to Advertising and Consumer Culture

Points:20Prerequisites:20 100-level MDIA pts
Faculty:Humanities & Soc ScCorequisites:None
School:English, Film, Theatre, MediaRestrictions:MDIA 220 in 2008-11

This course is not designed to train students in advertising, but rather to develop the analytical techniques required to make sense of the ways in which advertising and consumer culture affect every one of us. To this end, the course will cover the history of advertising and consumer culture, but will also focus mainly on the various ways in which they have recently been analysed, theorised and critiqued. 100% internal assessment.

Tuition Fees

2015: domestic $850.60     international $3,796.00

Set Texts

MDIA 209 Student Notes (optional).
Available from vicbooks, Ground Floor Easterfield Building, Kelburn Parade.

Readings will be made available electronically via Blackboard, with an optional Student Notes.

Supplementary readings, which are optional but very useful, will also be made available through Blackboard.

Recommended Reading

A number of books relating to the course have been placed at closed reserve, on three-day loan. Please check the Library listing for this course for more details.


1 hour per week tba.

Trimester 2 2015

* indicates instructor is the course coordinator.

CRNFrom/ToDaysTimeBuilding [Campus]RoomInstructor
23020 13 Jul – 23 Aug 2015Wed1200 - 1350New Kirk [Kelburn]LT301Geoff Stahl
7 Sep – 18 Oct 2015Wed1200 - 1350New Kirk [Kelburn]LT301

Course Outline Information

For FHSS and NZSM course outlines (current and previous years), please refer to the Course Outlines page on the FHSS website.