School of English, Film, Theatre, and Media Studies

This information is for the 2014 academic year. See information for MDIA 209 in 2015.

MDIA-209 – Critical Approaches to Advertising and Consumer Culture

Points:20Prerequisites:18 100-level MDIA pts, 18 further 100-level ENGL, MDIA, FILM or THEA pts
Faculty:Humanities & Soc ScCorequisites:None
School:English, Film, Theatre, MediaRestrictions:MDIA 220 in 2008-11

This course is not designed to train students in advertising, but rather to develop the analytical techniques required to make sense of the ways in which advertising and consumer culture affect every one of us. To this end, the course will cover the history of advertising and consumer culture, but will also focus mainly on the various ways in which they have recently been analysed, theorised and critiqued. 100% internal assessment.

Set Texts

MDIA 209 Student Notes.
Available from vicbooks, Ground Floor Easterfield Building, Kelburn Parade.

Recommended Reading

A number of books relating to the course have been placed at closed reserve, on three-day loan.  Please check the Library listing for this course for more details.


1 hour per week tba.

This course is not currently being offered.

Course Outline Information

For FHSS and NZSM course outlines (current and previous years), please refer to the Course Outlines page on the FHSS website.