School of English, Film, Theatre, and Media Studies

This information is for the academic year. See information for MDIA 208 in .

MDIA-208 – Media Audiences

Points:20Prerequisites:As for MDIA 201
Faculty:Humanities & Soc ScCorequisites:None
School:English, Film, Theatre, MediaRestrictions:None

In this course we address the most important theories and debates about media audiences. We focus on the cultural studies paradigm, which analyses media use in the context of everyday life and sees audience members as active interpreters of the media they consume. We will look at existing research into 'actual audiences' which analyses how particular identities (gender, race, age, sexuality) play a role in media consumption. We will introduce a diverse set of audience research methods. 100% internal assessment.

Tuition Fees

2014: domestic $818.00     international $3,650.00

Set Texts

MDIA 208 Student Notes.
Available from vicbooks, Ground Floor Easterfield Building, Kelburn Parade.


1 hour per week tba.

Trimester 1 2014

* indicates instructor is the course coordinator.

CRNFrom/ToDaysTimeBuilding [Campus]RoomInstructor
15477 3 Mar – 20 Apr 2014Wed1200 - 1350Hugh Mackenzie [Kelburn]LT104Joost de Bruin
5 May – 8 Jun 2014Wed1200 - 1350Hugh Mackenzie [Kelburn]LT104

Course Outline Information

For FHSS and NZSM course outlines (current and previous years), please refer to the Course Outlines page on the FHSS website.