Political leaders to speak at political marketing and management conference

Deputy Prime Minister Bill English, Wellington Mayor Celia Wade-Brown and co-leader of the Green Party Russel Norman, as well as leading political marketing experts from New Zealand, Australia and the United States, will be speaking at the Global Political Marketing and Management Conference 2015, organised by Victoria’s School of Marketing and International Business in collaboration with Victoria’s School of Government. 

The conference, which will be held from 5 to 7 June in Wellington, will bring together government, political science and political marketing communities to investigate the trends and impact of political marketing and management in today’s society.

The key theme to be explored is the recent trend in political marketing to move from a short-term transaction-based approach, to a relationship and network-based approach, says Dan Laufer, associate professor and head of Victoria’s School of Marketing and International Business. 

“We are delighted to host this conference, which is a great example of how universities can play a role in issues of the day. The political capital of New Zealand is an ideal setting for discussing these issues, and our hope is that ideas from the conference will influence academics and practitioners all over the world.”

The Journal of Non-Profit and Public Sector Marketing, an international journal, will feature a special issue on political marketing early next year, including papers from the conference. 

Conference topics include: