Our researchers work closely with New Zealand and international businesses to contribute to better business practice. Our researchers, who have expertise in fields such as management, accounting, economics, marketing and information management, are based in Wellington’s central business district. As the seat of government, Wellington is the financial and administrative capital of New Zealand and our researchers have strong links with business, government and financial institutions in the city and throughout the country.
Researchers from across the University contribute different perspectives to business issues and problems, with recent studies looking at issues in labour economics, health economics, Asian business, productivity and Maori business. Our researchers’ expertise in all areas of business – from global macroeconomics to small business management – contributes new knowledge and ideas to the discipline, as well as practical research devoted to understanding how New Zealand enterprises can develop world class competitive advantage.
Find out more about specific commerce projects:
Unlocking Asian Business Secrets
Victoria researchers are helping New Zealand service companies to build a sustainable competitive advantage in China and India.
“The long-term opportunities for export earnings from China and India are huge, but before now there was no in-depth research on exporting services, also known as ‘weightless exports’, to these markets,” says project leader Dr Val Lindsay, an Associate Professor in Victoria’s School of Marketing and International Business.
The Expansion of China – New Zealand Trade and Investment
Until recently, Fonterra, the New Zealand dairy cooperative responsible for nearly one quarter of New Zealand’s export earnings, met the growing Chinese demand for New Zealand dairy products – including cheese, butter and milk powder – by exporting to China. Then, in 2007, Fonterra opened its own farm in Tangshan which it stocked with Friesian heifers from New Zealand, to supply China with milk produced within China.