School of Design

bachelor of design innovation

Bachelor of Design Innovation (BDI)

Please note: Information on this page relates to the 2014 academic year unless otherwise specified.

Contact

Faculty Office Architecture and Design
Phone: 04 463 6200
Email: design@vuw.ac.nz
Website: www.victoria.ac.nz/design

General Course Advice
Phone: 04 463 5374
0800 VICTORIA (842 864)
Email: course-advice@vuw.ac.nz

About

Victoria's three-year Bachelor of Design Innovation (BDI) is a flexible degree that enables you to tailor your studies to suit your individual interests and intended career. You can specialise in one of three areas: Culture+Context, Industrial Design and Media Design and combine your studies in design with a minor in another discipline such as Psychology, Computer Science, Cultural Anthropology, Marketing, ori Studies or Pacific Studies, Music, Film or Media Studies.

The School of Design's programme is cross-disciplinary and enables the relationships between Culture+Context, Industrial Design and Media Design to be investigated and redefined. It is an intense programme of study which embraces the design ideas, principles, histories, practices and strategies of three- and four-dimensional design by challenging the traditional definitions of design.

The BDI will give you a grounding in design strategies and skills, and the elective courses you take will complement and broaden your degree.

The BDI leads into the two-year Master of Design Innovation (MDI). While the BDI intends to inspire you and show you a myriad of exciting career possibilities, the MDI allows you to focus on a particular area and develop your skills to internationally competitive levels of professional practice.

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BDI specialisations

A specialisation is a focus area within a degree, made up of a set of prescribed courses. Each specialisation has a number of core courses in each year of study. You must successfully complete the core courses at each year level before moving to the next level.

There are three specialisations in the BDI:

Culture+Context is an innovative programme that creatively and critically explores evolving theories, concepts and historical ideas that contribute to design within contemporary culture, blending both studio practice and theoretical investigation.

Industrial Design brings together the art of designing manufactured products and systems with the imagination required to make them extraordinary. It provides the knowledge and skills required to design products from commercial to domestic, real to virtual and practical to poetic.

Media Design uniquely combines communication and interaction design. It explores how people interface with digital technology, such as post-production, interactive media and gaming design through focused, practice-based experimentation, theoretical investigation and interdisciplinary thinking.

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Minor requirements

A minor is a specialised area of study within the BDI degree programme and consists of 60 points at 200 and 300 level in one subject, including at least 15 points at 300 level. For example, if you have an interest in Pacific design, you might include a minor in Pacific Studies with your Bachelor of Design Innovation in Culture+Context.

A minor is compulsory in the Culture+Context specialisation and optional in the Industrial Design and Media Design specialisations. 

We encourage Industrial Design and Media Design students to include a complementary minor, to provide a broader understanding of their discipline and the context in which it is practised.

With permission, students may include courses from other disciplines offered by Victoria University. Permission is automatically granted for the recommended minor courses.

Refer to Culture+Context, Industrial Design or Media Design subject pages for a list of recommended minors in each specialisation.

Note: Planning a minor to fit with your course of study can be complex. Ask for help from a Student Adviser or from the Student Recruitment, Admission and Orientation Office at an early stage.

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Admission requirements

To enrol in a BDI you must have a university entrance qualification and have met the Guaranteed Entry Score requirements. For more information, visit admissions for New Zealand Students and International students.

Useful background subjects are creative subjects such as Art, Design and Graphics and essay-based subjects such as English, History, Art History, Classics, Geography or Economics.

First-year requirements of the BDI

You must include WRIT 101 Writing English or WRIT 151 Academic Writing in ESL—English as a Second Language in your first-year programme unless you have a minimum of 14 credits at NCEA Level 3 in one of the following subjects:

  • English
  • History
  • Art History
  • Classics
  • Geography
  • Economics.

Entry to second year of the BDI

A limited number of students are selected to progress to the second year of the BDI, based on their academic performance in the first year. Entry generally requires good grades in your first year.

Students applying for Part 2 will need to ensure that the online enrolment application form has been submitted no later than 10 December 2013.

As part of online enrolment you are required to select your second year course of study programme from the available specialisations within the School of Design. You need to rank the available specialisations in order of preference as you may not get your first choice because some courses are limited.

Refer to the Culture+Context, Industrial Design and Media Design subject pages for more information about each specialisation and the requirements of the BDI.

Students applying for direct entry into second year who are transferring from another university or institute complete the enrolment process outlined above. Students are also required to submit a portfolio of work along with an official academic transcript and any relevant documents supporting their application into the degree programme. These must reach the student administration office by 10 December 2013. Portfolio requirement information (PDF, 97.8 KB).

Send applications to:

Student Adviser
Faculty of Architecture and Design Office
Victoria University of Wellington
PO Box 600
Wellington

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Degree requirements

The BDI degree requires 360 points and involves three years of full-time study. Students must include:

  • at least 240 points from the BDI schedule*
  • at least 200 points from 200 and 300 level courses, including 120 points from the BDI schedule
  • at least 80 points from 300 level courses including 60 points from the BDI schedule.

Each course of study must meet the requirements of one specialisation selected from Culture+Context, Industrial Design or Media Design.

*Note: The BDI schedule lists all courses from 100 to 300 level in the following subject codes.

BDI elective courses

Students in all three specialisations of the BDI are required to take some elective courses each year as part of their course of study. Elective courses may be chosen to complete a minor.

These elective courses can be chosen from the BDI schedule, provided appropriate prerequisites have been satisfied. Students may also include up to 120 points of elective courses from other disciplines offered by Victoria.

Refer to Culture+Context, Industrial Design or Media Design subject pages for more information about elective courses in each specialisation.

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Career options

Culture+Context specialisation offers a wide variety of career opportunities in the rapidly expanding creative industries. Our graduates work as design consultants, material culture advisers, writers, critics, strategists, researchers, managers, curators, advocates and facilitators in these creative industries.

Industrial Design has a well-established range of career opportunities. Victoria’s programme is internationally competitive and incorporates a global perspective. Industrial Design graduates work as in-house industrial designers, design consultants, 3D digital designers, self-employed designers/makers, product interface designers, product usability designers, physical interaction designers, exhibition designers, film prop designers, furniture designers and (following an appropriate teaching qualification) design and technology teachers both in new Zealand and overseas.

Media Design is one of design's fastest growing areas. Our programme prepares you for employment in the expanding fields of communication, entertainment and interaction design. Media Design graduates can look forward to careers in entertainment and interactive TV, motion graphics, web-based design, research, education and training, game development, communication and marketing management, content development, information architecture, performance arts and exhibition design.

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Fees

Fees are set each year and are worked out on a per point basis. There are compulsory fees for student services, student union membership and internet access. Some courses have additional charges for items such as study materials, equipment or field trips.

Read more about the fees charges for Domestic Students and International Students.

Further study

The BDI leads into a two-year postgraduate programme Master of Design Innovation (MDI).

How to find out more

More information is available on the following web pages:

For further information, contact the Faculty Office Architecture and Design or Student Recruitment, Admission and Orientation Office.

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Degree examples

Degree Example-Culture+Context

Year 1 Courses Points
DSDN 101 Design Visualisation 15
DSDN 111 Ideas and Principles of Design 15
DSDN 171 Design in Context 15
WRIT 101 Writing English or WRIT 151 Academic Writing in ESL-English as a Second Language* 15
DSDN 141 Experimenting with Materials (recommended elective)* 15
DSDN 144 Photographics (recommended elective)* 15
Elective courses or course(s) for a minor to the total value of 30
Total points for first-year Culture+Context 120

First-year requirements:
*A student with 14 level 3 NCEA credits in English, History, Art History, Classics, Geography or Economics may substitute the WRIT requirement with a 100-level elective course.

*At least one 100-level DSDN labelled elective course is required within your first year course of study. We recommend including DSDN 141 Experimenting with Materials and DSDN 144 Photographics as elective courses in your first year.

Year 2 courses Points
CCDN 271 Design as Inquiry 20
Select two courses from CCDN 200-299 40
Elective courses or course(s) for a minor to the total value of 60
Total points for second-year Culture+Context 120
Year 3 courses Points
CCDN 331 Live Theory   20
CCDN 332 Design + 20
CCDN 371 Cultures of Design 20
Elective courses or course(s) for a minor to the total value of 60
Total points for third-year Culture+Context 120

Total points 360

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Degree Example-Industrial Design

Year 1 Courses Points
DSDN 101 Design Visualisation 15
DSDN 104 Digital Creation 15
DSDN 111 Ideas and Principles of Design 15
DSDN 171 Design in Context 15
DSDN 141 Experimenting with Materials 15
WRIT 101 Writing English or WRIT 151 Academic Writing in ESL-English as a Second Language* 15
DSDN 112 Introduction to Interaction Design recommended elective 15
Elective course or course for a minor 15
Total points for first-year Industrial 120
First-year requirement:

*A student with 14 level 3 NCEA credits in English, History, Art History, Classics, Geography or Economics may substitute the WRIT requirement with any 100 level elective course.

Year 2 Courses Points
CCDN 271 Design as Inquiry 20
INDN 211 Object Based Experiments 20
INDN 212 Product Based Experiments 20
INDN 252 Design Physiology recommended elective 20
Elective courses or course for a minor 40
Total points for second-year Industrial 120
Year 3 Courses Points
CCDN 331 Live Theory 20
INDN 311 Digital Form 20
INDN 312 Brand + Identity 20
INDN 341 Mass Production + Digital Manufacture 20
Elective courses or course(s) for a minor to the total value of 40
Total points for third-year Industrial Design 120

Total points 360

Degree Example-Media Design

Year 1 Courses Points
DSDN 101 Design Visualisation
15
DSDN 111 Ideas and Principles of Design 15
DSDN 112 Introduction to Interaction Design 15
DSDN 142 Creative Coding 15
DSDN 171 Design in Context 15
WRIT 101 Writing English or WRIT 151 Academic Writing in ESL - English as a Second Language* 15
Elective courses or courses for a minor to the total value of 30
Total points for first year Media Design 120
First-year requirement:

*A student with 14 level 3 NCEA credits in English, History, Art History, Classics, Geography or Economics may substitute the WRIT requirement with any 100-level elective course.

Year 2 Courses Points
CCDN 271 Design as Inquiry 20
Select three courses from MDDN 200-299 60
Elective course or course for a minor 40
Total points for second year Media Design 120
Year 3 courses Points
CCDN 331 Live Theory   20
Select three courses from MDDN 300-399 60
Elective courses or course(s) to complete a minor to the total value of 40
Total points for third year Media Design 120

Total points 360