Dr Leon Gurevitch
Programme Director - Culture+Context
School of Design
Phone: 04 463 6207
Location: WIG 404, Wigan Street, Te Aro Campus
CCDN 244 - Expanded Photographics
CCDN 383 - Computer Generated Culture
CCDN 444 - Computer Generated Culture: History and Theory
DSDN 144 - Photographics
PhD, Sociology and Cultural Studies, Lancaster University, United Kingdom
MA, Film and Media Studies, University of Glasgow, United Kingdom
Areas of convergence between art and science, design and technology, collaborative and cross-disciplinary projects with a focus on Digital Simulation and Imaging Industries.
- Design Sociology
- Software Studies
- History and Theory of Computer Graphics
- Digital Image Industries
- Energy Futures and Sustainable Design
- Film and Media Studies
- Science, Technology and Visual Culture
- Design, Advertising and Consumer Culture.
Current Research Projects
Leon currently holds a Marsden Faststart research grant (New Zealand Royal Society) for a three-year project to study digital image industry work cultures and global skills migration.
Gurevitch, L. (2012 In Review). Google Warming: Environmental Panoptical Regimes and the Machinima of the Visible, Convergence, Sage Publications, London.
Gurevitch & Ross (2012 In Review). Stereoscopic Media beyond Booms and Busts,Public Journal, York University, Canada.
Gurevitch, L. (2012 In Review). The Stereoscopic Attraction: 3D Imaging and the Spectacular Paradigm 1850 – 2011, Convergence, Sage Publications, London.
Gurevitch, L. (2012 In Review). The Politics of the Digital Globe: From Theatrical Release to Theatre of War, submitted to Canadian Journal of Communication, Simon Fraser University, Vancouver.
Gurevitch, L. (2012). The Birth of a Stereoscopic Nation, Animation: An Interdisciplinary Journal, Sage Publications, UK. Forthcoming.
Gurevitch, L. (2012). Computer Generated Animation as Product Design Engineered Culture or Buzz Lightyear to the Sales Floor: To the Checkout and Beyond!, Animation: An Interdisciplinary Journal, Sage Publications, UK, 7 (2), 131 – 149.
Gurevitch, L. (2012). Energy and Computers, Encyclopaedia Entry: The Encyclopaedia of Energy and Society, Salem Press, New York, Forthcoming.
Gurevitch, L. (2012). Energy and War, Encyclopaedia Entry: The Encyclopaedia of Energy and Society, Salem Press, New York, Forthcoming.
Gurevitch, L. (2011). Hudong dianying: shuzi xiyinli shidai de yingxiangshu he youxi xiaoying (The Cinemas of Interactions: Cinematics and the ‘Game Effect’ in the Age of Digital Attractions), Chinese Translation in Dianying yishu (Film Art) Journal, September, Volume 4.
Gurevitch, L. (2010). The Cinemas of Transactions: The exchangeable currency of GC attractions across audiovisual economies, Journal of Television and New Media, Sage Publications, New York, 11 (5), 367-385.
Gurevitch, L. (2010). 100% Pure Imperial Ecology: Marketing the Environment in Antipodean Film and Advertising, In New Zealand Journal of Media Studies, VUW Publications, Wellington, December, Vol. 12 (1).
Gurevitch, L. (2010). The Cinemas of Interactions: Cinematics and the ‘Game Effect’ in the Age of Digital Attractions, in Senses of Cinema Journal, Online Journal AFI/RMIT, Melbourne, December, Issue 57.
Gurevitch, L. (2009). Problematic Dichotomies: Narrative and Spectacle in Film and Advertising Scholarship, Journal of Popular Narrative Media, Liverpool University Press, Liverpool, Vol. 2 (2), 143-158.
Gurevitch, L. and Simcock, A. (2006). From Silver Screens to Liquid Crystals: Screen Studies Conference Report, Scope: An Online Journal of Film and TV Studies, Institute of Film and TV Studies, University of Nottingham.
Design Research Outputs
Gurevitch & Chan, (2011). Tring Energy Monitor, The US Department of Energy Solar Decathlon, The National Mall’s West Potomac Park, Washington D.C. Sept 13th - Oct 2nd, Web URL: www.tring.co.nz
Tring is an energy-monitoring iOS application developed the Apple iPad. Tring was designed to communicate the energy use of the house by engaging the user emotionally.
News media items featuring Tring energy monitor research:
Bell, S. (2011). Tring app measures hi-tech house power use: University-developed application gauges domestic energy consumption. Computer World: The voice of the ICT community: http://computerworld.co.nz/news.nsf/news/tring-app-measures-hi-tech-house-power-use
Carol, A. (2011). New Zealand takes first in engineering contest. Solar Decathlon Blog: http://www.solardecathlon.gov/blog/archives/1852
Castle, S. (2011). Slideshow: Solar Decathlon homes show super-efficient future tech. Electronic House:
Castle, S. (2011). Efficient Homes of the Near Future. Green Tech Advocates: Educational and marketing resource for selling green and energy-efficient technologies: http://greentechadvocates.com/2011/10/06/efficient-homes-of-the-near-future
Coen, A. (2011). New Zealand’s First Light Solar Decathlon house puts innovative twist on the basics. Inhabitat: Design will save the world:
Design Daily Team. (2011). First Light team comes out tops in engineering contest of Solar Decathlon competition. Idealog: In the ideas business: http://www.idealog.co.nz/blog/2011/09/first-light-team-comes-out-tops-engineering-contes
Design Daily Team. (2011). Fist pumping abounds as Kiwi solar bach design nets third place at prestigious Solar Decathlon competition. Idealog: In the ideas business: http://www.idealog.co.nz/blog/2011/10/kiwi-solar-bach-design-nets-third-place-prestigiou
Design Daily Team. (2011). Third place out of 19 teams, not too shabby at all.Idealog: In the ideas business: http://www.idealog.co.nz/blog/2011/10/third-place-out-19-teams-not-too-shabby-all
Flagler, B. (2011). The Green Building Contest. NZ Life and Leisure, Issue 39: http://www.nzlifeandleisure.co.nz/green-building
Johnson, B. (2011). New Zealand wins engineering contest at Solar Decathlon. Think Progress: http://thinkprogress.org/climate/2011/09/30/332919/newzealand-wins-engineering-contest-at-solar-decathlon
Technology Education New Zealand. (2012). Tring – A new way to communicate energy use. T-News, Issue 54: http://www.tenz.org.nz/t- news/t-news-54-mar-2012.pdf
Peer Reviewed Conference Papers
Gurevitch, L. (2012). ‘Digital Workshops of the World: Negotiating Value, Negotiating Rights’, Submitted to Crossroads Cultural Studies Conference, on 2nd – 6th July, Paris, France.
Gurevitch, L. (2012). ‘The Stereoscopic Attraction: Handheld 3D Imaging and the Spectacular Paradigm 1850 - 2011’, Submitted to SCMS Conference, on 21st – 25th March, Boston, United States.
Gurevitch, L. (2012). ‘Early Stereoscopic Media as Spectacular Attraction’, 3D Storytelling Conference, on 22nd March, Ravensbourne College, London, United Kingdom.
Gurevitch, L. (2011). ‘The Documentary Attraction: Animation, Simulation and the Rhetoric of Expertise’, Presented at Animated Realities Conference, on 23rd – 24th June, Edinburgh College of Art, Scotland.
Gurevitch, L. (2011). ‘From Baraka to Barack: From Global Warming to Cold War, The rise and Fall of Spectacular Environmental Rhetoric in American Popular Culture’, Presented at 10th Nordic Environmental Social Science Conference (NESS), on 14th – 16st June, Stockholm University, Sweden.
Gurevitch, L. (2010). ‘Google Warming: Environmental Panoptical Regimes and the Machinima of the Visible’, Presented at Crossroads Cultural Studies Conference, on 16th – 21st June, Lingnan University, Hong Kong.
Gurevitch, L. (2008). Designing Safe Living after Peak Oil: Oil Majors, Advertisers and Imaged Futures. Presented at The Institute for Advanced Studies International Conference, on 10th – 12th July 2008, University of Lancaster, England.
Gurevitch, L. (2006). The Mobility of Professional Skills in the Audiovisual Industries: The Exchangeable Currency of CGI in Film and Advertising. Presented at Institute for Advanced Studies International Conference, on 31st August to 2nd September 2006, University of Lancaster, England.
Gurevitch, L. (2006). It’s Not the Resolution, It’s What You Do With it: The Electronic Image and Movie Aesthetics beyond Film. Presented at Screen International Conference of Film Studies, on 30th of June to 2nd of July 2006, University of Glasgow, Scotland.
Gurevitch, L. (2006). Situating Computer Generated Attractions across Audiovisual Ecologies. Presented at Contexts, Fields, Positions: Situating Cultural Research Conference, on 25th – 26th of May 2006, University of East London, England.
Gurevitch, L. (2005). Product Placement or Brand Casting? Rethinking Commercial Placement in Contemporary Hollywood film. Presented at Screen International Conference of Film Studies, 1st – 3rd of July 2005, University of Glasgow, Scotland.
Gurevitch, L. (2005). Mini Adventures or Feature Ads? The Effect of Feature Films on Advertising Form. Presented at Cinema and Technology International Conference, 4th – 6th of April 2005, Lancaster University, England.
Gurevitch, L. (2004). Buzz Lightyear to the Salesfloor, To the Checkout and Beyond! The Role of Consumer Socialisation in CGI Animation. Presented at Screen International Conference of Film Studies, 2nd - 4th of July 2004, University of Glasgow, Scotland.