An examination of behavioural characteristics underpinning tourism demand. Topics covered include motivations, expectations, tastes, and preferences as well as variations with respect to social factors such as age, gender, social class, ethnicity and culture.
Taught by the School of Management, part of the Faculty of Commerce
Coordinator: Adam Weaver.
Teaching dates 11th July 2016 - 21st August 2016
Teaching dates 5th September 2016 - 16th October 2016