An examination of behavioural characteristics underpinning tourism demand. Topics covered include motivations, expectations, tastes, and preferences as well as variations with respect to social factors such as age, gender, social class, ethnicity and culture.
Taught by the School of Management, part of the Faculty of Commerce
Coordinator: Adam Weaver.
Teaching dates 13th July 2015 - 23rd August 2015
Teaching dates 7th September 2015 - 18th October 2015