An examination of behavioural characteristics underpinning tourism demand. Topics covered include motivations, expectations, tastes, and preferences as well as variations with respect to social factors such as age, gender, social class, ethnicity and culture.
Taught by the School of Management, part of the Faculty of Commerce
Coordinator: Adam Weaver.
Teaching dates 14th July 2014 - 24th August 2014
Teaching dates 8th September 2014 - 19th October 2014