MMPM 529

Marketing Management in the Public Sector

The analysis of the marketing function in public sector organisations and the relations among clients, consumers and citizens. The concepts required for development of a set of marketing plans which cover products and services, prices, promotion and distribution and which take account of customer and client behaviour, institutional factors, resources and marketing opportunities available.

Taught by the School of Government, part of the Faculty of Commerce

This course is not offered in 2014.

15 points

Prerequisites
None
Corequisites
None
Restrictions
None