The planning and implementation of programmes designed to bring about social change using concepts and practices from commercial marketing.
Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce
R. Donovan, R., & Henley, N. (2010). Principles & Practice Social Marketing (2nd ed.): An International Perspective. IP Communications.
Coordinator: Jayne Krisjanous.
Teaching dates 2nd March 2015 - 5th April 2015
Teaching dates 20th April 2015 - 7th June 2015