MARK 316

Social Marketing

The planning and implementation of programmes designed to bring about social change using concepts and practices from commercial marketing.

Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce

15 points

Prerequisites
MARK 201, 202
Corequisites
None
Restrictions
None

Tuition fees

Domestic
$750.30
International
$3111.00

Set Text

R. Donovan, R., & Henley, N. (2010). Principles & Practice Social Marketing (2nd ed.): An International Perspective. IP Communications.

CRN 15695

Coordinator: Jayne Krisjanous.

Trimester 1

Teaching dates 2nd March 2015 - 5th April 2015

  1. Tuesday
    11:30 - 12:20
    Rutherford House RHLT2
  2. Friday
    11:30 - 12:20
    Rutherford House RHLT2

Teaching dates 20th April 2015 - 7th June 2015

  1. Tuesday
    11:30 - 12:20
    Rutherford House RHLT2
  2. Friday
    11:30 - 12:20
    Rutherford House RHLT2