MARK 316

Social Marketing

The planning and implementation of programmes designed to bring about social change using concepts and practices from commercial marketing.

Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce

15 points

Prerequisites
MARK 201, 202
Corequisites
None
Restrictions
None

Tuition fees

Domestic
$721.50
International
$2987.55

Set Text

R. Donovan, R., & Henley, N. (2010). Principles & Practice Social Marketing (2nd ed.): An International Perspective. IP Communications.

CRN 15695

Coordinator: Jayne Krisjanous.

Trimester 1

Teaching dates 3rd March 2014 - 20th April 2014

  1. Monday
    12:40 - 13:30
    Government Buildings GBLT1
  2. Wednesday
    12:40 - 13:30
    Government Buildings GBLT1

Teaching dates 5th May 2014 - 1st June 2014

  1. Monday
    12:40 - 13:30
    Government Buildings GBLT1

Teaching dates 5th May 2014 - 8th June 2014

  1. Wednesday
    12:40 - 13:30
    Government Buildings GBLT1