The planning and implementation of programmes designed to bring about social change using concepts and practices from commercial marketing.
Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce
R. Donovan, R., & Henley, N. (2010). Principles & Practice Social Marketing (2nd ed.): An International Perspective. IP Communications.
Coordinator: Jayne Krisjanous.
Teaching dates 3rd March 2014 - 20th April 2014
Teaching dates 5th May 2014 - 1st June 2014
Teaching dates 5th May 2014 - 8th June 2014